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How To Market Your Small Business For Next To Nothing

 

Guerilla Marketing

 
The Small Business Marketing Bible
 

Writing a Business Plan

 

The Secrets of Getting Your Bank Manager to Say Yes

 

 

 

 

 

 

 

Authentic Business

Authentic Business shows that it is possible to start a successful business without selling out your values. It shows that business does not have to be exploitative, greedy and devoid of meaning. It takes you step by step, through the 'why?' and 'how?' of starting and running your own business. Neil Crofts uses inspiring examples of those who have achieved their dreams on authentic lines.

 

Start Your Own Executive Recruitment Agency

This book will provide you with all the knowledge you need to start you own Executive recruitment agency within days of reading it.

 

 

 

     

Steps to Success: Work Well from Home

An increasing number of people are deciding to work from home. Whether they are setting up their own business or trying to cut down on the amount of time they spend commuting, the idea of turning a space at home into an office is an appealing one. Work well from home will help you make that idea a reality. The book contains a quiz to assess strengths and weaknesses, step-by-step guidance and action points, top tips to bear in mind for the future, common mistakes and advice on how to avoid them, summaries of key points, and lists the best sources of further help.

 

 

 

 

 

How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know

With only about half of small businesses still trading after the first three years, setting up and surviving as an entrepreneur can be a tough game. Bestselling author Jeffrey Fox has come up with a winning formula for small-business owners to guarantee themselves commercial success and, what is more, how to make big money in the process. This book offers simple, practical and unique advice on every aspect of running a small business, from how to get start-up money to staying in profit. Fox also provides more creative and quirky insights into how to be successful such as why you should: not to work from home; hire an ex-paperboy instead of a Harvard graduate; pick up paperclips but overspend on your customers. Whether you're already a small-business owner or are simply contemplating becoming one, this guide is essential reading.

     

Franchising: Pathway to Wealth Creation

The definitive insider's guide to successful franchising!
Authored by world-renowned franchising experts involved with Jiffy Lube, Dunkin' Donuts and National Westminster Bank, the largest franchising lender worldwide.
Learn to analyze opportunities in detail--and exploit them for maximum wealth creation.
Franchising demystified, with detailed and realistic examples drawn from the authors' incomparable experience.

 

 

 

20/20 Hindsight: From Starting Up to Successful Entrepreneur, by Those Who've Been There

Do you often wonder how the most innovative entrepreneurs made it to where they are today? Would you like to know how they did it - and what it cost? Rachelle Thackray gives the accounts, in their own words, of leading entrepreneurs - what drove them to create businesses and what helped them. It follows the stories of entrepreneurs as they tell what drove them to set up the businesses they did, and what helped them trust in their own ideas. It covers a variety of sectors - retail, finance, technology, design and consultancy.

     

Rich Dad's Before You Quit Your Job

One of the basic tenets of the Rich Dad philosophy is to make the jump from employee to boss. This is the book that shows you how to make that leap - in 10 easy steps. Everyone in business knows that you won't ever achieve great wealth by being an employee. The real secret to making money and reaching financial independence is to start your own company and develop it quickly. Millions of aspiring entrepreneurs are already convinced that this is the way to go - but they just don't know how to take those first few steps. In BEFORE YOU QUIT YOUR JOB, Robert Kiyosaki presents first-hand accounts of his own start-up companies and how he learned from both his failures and his successes. Along the way he explains the basics of: How to determine if your idea is a good one How to write a solid business plan and where to find Other People's Money to help finance the idea How to incorporate yourself for business and tax purposes How to help you find key advisors to help develop your concept How to best launch your product or service.  

 

The Entrepreneur's Book of Checklists: 1000 Tips to Help You Start and Grow Your Business

Whether you've recently started a business, or are still thinking about it, suddenly everything is down to you. Here's the book to help you think of everything - and do the right thing at the right time. It's the book of lists that no business can afford to start up without....
The Entrepreneur’s Book of Checklists is not written to be read from cover to cover, more to become an invaluable source of reference at every stage of the small business journey. As important as an evangelist’s bible, or a car mechanic’s workshop manual, this book will be used, heavily bookmarked and become a much worn friend.
Packed with
examples of businesses that started up just like you, everyone who contributed to this book wants you to succeed as they have done. The Entrepreneur’s Book of Checklists is your first step to joining their success.

 

 

 

     

Stop Working!: Start a Business, Globalize It, and Generate Enough Cash Flow to Get Out of the Rat Race!

Rohan Hall teaches the skills applied by companies to dominate markets globally. He knows these skills because he has helped multi-national organizations to become the strategic dominating force on multiple continents.
His book takes the gloves off and teaches small and mid size businesses how to compete successfully and win against global organizations.

 

 

 

 

"Financial Times" Guide to Business Start Up

Formerly named the Lloyds TSB Small Business Guide, this book has been the start up bible for a million people over nearly 20 years. It remains the only small business guide to be updated annually, making it the most up-to-date resource and reference for anybody serious about being successful in business.

Now revised, reformatted and rebranded as The FT Guide to Business Start Up, it takes you quickly and simply through finance, tax and law, and through the minefields of recruiting, premises, marketing, sales, pricing, people management and everything else you will be faced with as an entrepreneur and have to tackle to succeed.

(UK focused)

     

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