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How To Market Your Small Business For Next To Nothing

 

Guerilla Marketing

 
The Small Business Marketing Bible
 

Writing a Business Plan

 

The Secrets of Getting Your Bank Manager to Say Yes

 

 

 

 

 

 

 

Ask Questions, Get Sales: Close the Deal

In Ask Questions, Get Sales, the premise is simple yet effective: In order to be successful, salespeople need to change their mindset from "need-orientated" to "do-orientated". The message of the book centres around six core "do" questions: What do you do? How do you do it? When and where do you do it? Why do you do it that way? Who do you do it with? How can we help you do it better? With this indispensable guide you will have information at the ready to score big sales over the short term and the long term.

 

Keep It Simple Stupid: Secrets of Face to Face Selling

Exposing little known, but shockingly effective selling techniques, Keep It Simple, Stupid is the only face-to-face sales training book you will ever need. It will teach you how to use simple human psychology to your advantage in any selling role, as well as tried and tested methods to gain your customers trust & confidence in both you; and your product/service. Aimed at those in the Door-to-Door or Business-to-Business sales fields, this one book will show you how to not only open doors, but keep them open. If you want to turn your cold calls into hot sales, look no further than "Keep It Simple, Stupid".

Done Deal: Insights from Interviews with the World's Best Negotiator

Negotiation is part of daily life. It is also a demanding, complicated process: a mixture of research, strategy, psychology, and gut instinct. Done Deal - from the world's top experts - teaches readers the top ten skills needed to negotiate anything, be it a new home, a car, an eight-figure salary, or a peace accord. Filled with lively anecdotes and behind-the-scenes stories - and written in a page-turning style - Done Deal makes the principles of mastering the deal come alive.

 

 

 

 

 

 Sales on A Beermat

 

 

Many companies fail because they get their sales wrong - probably more than for any other reason, including finance. Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques. Sales on a Beermat by the team that bought you The Beermat Entrepreneur and The Boardroom Entrepreneur is the antidote to this. It dispels the myths that prevent people from doing sales excellently - that sales is somehow flashy and dishonest. It replaces these myths with the truth, that in the modern business, everybody sells. It explains how, outlining the sales roles for the whole team, from technical people to the 'sales cornerstone' at the heart of the operation.

     

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over. The Irresistible Offer suggests that marketers and salespeople should stop practicing gimmickry and concentrate on the one aspect of every sale that truly makes the difference: the offer.
What is the Irresistible Offer? It's the identity-building offer central to a product, service, or company in which the return on investment is communicated so clearly and efficiently that a customer realizes (s)he'd be a fool to pass it up. This book shows every marketer and salesperson how to craft offers that are truly irresistible.

 

The Little Red Book of Selling: 12.5 Principles of Sales Greatness

Until now, there has been no definitive "little red book" for the millions of sales-people across the globe but ‘The Little Red Book of Selling’ fills that void with an edgy, practical, and fun resource that salespeople will love-and sales managers will buy by the case. The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment-and for the rest of their lives. In The Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success-long term, relationship driven, and referral oriented-nothing to do with manipulation or other seedy tactics. It has everything to do with understanding buying motives and taking ethical actions.

 

 

Jeffrey Gitomer's Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money

Every salesperson at some point during their sales day, needs an answer or 10 about what to do in a given selling situation. This book gives the 99.5 best answers to the barriers salespeople face every day. These answers will get you from: What do I do next-to: Where is the bank so I can deposit this money?! You'll discover the best ways to: leave voicemail; ask for appointments; start presentations; follow up; ask for the sale; respond to angry customers; and earn referrals. In your business, you can't afford to settle for the second-best approach. This book provides an extension of a successful brand by moving from a generic selling book to a book that gives a personal, practical guide to fulfilling your goals.

Perfect Pitch: The Art of Selling Ideas and Winning New Business

A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

 

 

 

 

     

Why People Don't Buy Things: Five Five Proven Steps to Connect with Your Customers and Dramatically Improve Your Sales

Selling can be a science as well as an art, and offering the right product at the right price is only the starting point. In this book explore the thought processes potential buyers go through every time they consider making a purchase.

This guide offers a systematic approach to understanding customers' motivations and tailoring the entire sales strategy to fit the customers' buying path. By teaching salespeople how to recognize different buying profiles, this book offers strategies and tactics to break out of non-productive patterns, forge new relationships, and turn promising prospects into repeat customers.

How to Master the Art of Selling

Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. His methods emphasize the need to escape from a fear of failure. His techniques have all been tried and tested on the firing line of sales work and are positive and practical. His book reveals how selling can become not just a job but a way of life that leads to greater success, greater satisfaction and greater happiness.

 

 

 

     

 

Previous set of books on Sales Skills  1 2

     

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