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How To Market Your Small Business For Next To Nothing

 

Guerilla Marketing

 
The Small Business Marketing Bible
 

Writing a Business Plan

 

The Secrets of Getting Your Bank Manager to Say Yes

 

 

 

 

 

 

 

Cold Calling Techniques that Really Work!

Cold Calling Techniques that Really Work!

This book explains how to make effective sales calls, discusses the importance of preparation, and describes ways to overcome objections, measure progress, and increase sales.

 

 

How to Sell More

How to Sell More

This practical guide offers to show the reader how to overhaul a sales team, or set up a new team from scratch. It suggests ways of selling to the people who would benefit most from the product or service on offer, and provides step-by-step guidance on finding more customers and increasing sales.

     

Zero Resistance Selling

Zero Resistance Selling

Through the power of positive "self-imaging" combined with the authors' insights into the psychology of selling, this work aims to help the reader achieve extraordinary sales results by turning the "no" into a "yes" and eliminating customer resistance.

 

 

Negotiate to Close

Negotiate to Close

Explains the strategies, tactics, and techniques of negotiation, covering diverse types of negotiation situations, the goals of buyers, the power of taking risks, how to make concessions the smart way, how to negotiate within your own organization, and more.

 

     

52 Weeks of Sales Success

52 Weeks of Sales Success

A successful salesman draws on personal experience and case studies to describe the tools and strategies anyone, novice or veteran, needs to reach one's full sales potential.

 

 

 

 

 

Guerrilla Teleselling

Guerrilla Teleselling

The acclaimed strategies of guerrilla marketing have now been adapted to fit the unique, pressure-charged environment of teleselling. Packed with insider secrets, this book explains how teleselling differs from selling in person. Readers will learn how to avoid the ten most common mistakes of telesellers, how to select lists that will put them in touch with the most desirable markets for their products and services, and how to get through the voice-mail system to the decision-maker.

     

The Ultimate Sales Letter

The Ultimate Sales Letter

This new edition of The Ultimate Sales Letter has clear and dynamic examples that will help anyone write the ultimate sales letter. You will find: * 28 proven steps to a top-notch sales letter * Fill-in-the-blank headlines, with examples * Tips for improving readability * How to use bullets, lists, numbering, underlining, bold-facing, size and font style * How to use the "P.S." to your advantage *

 

Customer Centered Selling

Customer Centered Selling

The president of a training and consulting firm suggests a series of steps for effective selling, and discusses the biggest myths in selling, the best kept secret in selling, and strategic decision making.

 

 

     

 

The Sales Bible

 

The Sales Bible has helped tens of thousands of salespeople all over the world reach their potential and close the big deal. Gitomer gives sales professionals the right answers to the toughest questions:

*How to make sales in any economic environment

*Twenty-five ways to get that most-elusive appointment

*How to fill the sales pipeline with prospects ready to buy.

 

 

Selling by Phone

Face-to-face selling may be the usual route but don’t ignore selling over the phone. This book features the specific skills and techniques of selling effectively over the phone. It emphasises "consultative selling" rather than "product selling" and gives tips on how consultative selling can be initiated, developed and continued over the phone, using specific techniques and strategies. The book is designed for sales people in any industry who sell any product.

 

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