You can spend a ton of money on marketing your business but if you cannot persuade someone to buy your product when they are in front of you, then your money is wasted. You must know the principles of selling and have some sales training.

There are certain sales skills and sales techniques you can learn which will help you identify leads, and convert those leads into sales. Learn how to negotiate a deal. Learn how to put into practice some closing sales techniques. Learn how to present your product properly. Learn how to sell more and increase sales.

Take a look at these books to brush up on your sales skills and learn the principles of selling.

Getting to Yes

A revised edition of a guide to winning the negotiation game. It shows the reader how to pursue his own interests and keep his adversaries happy. A few principles will guide the reader no matter what the other side does, or whatever what tricks they may resort to.

Getting Past No

This book provides a step-by-step method for negotiation that aims to ensure that satisfactory agreement is reached with even the most intransigent people. The author also co-wrote "Getting Past Yes".

Solution Selling

A step-by-step guide for those trying to sell hard-to-sell products. It shows how to differentiate yourself from your competition and dispel negative sales stereotypes, synchronize your selling tactics with your prospects buying cycle and close with confidence without using high pressure.

Rethinking the Sales Force

Business survival depends on the capacity to create value for customers. This book discusses how customers are changing the way they make purchasing decisions, and looks at the three emerging selling modes.

Spin-selling

This book provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance.

Advanced Selling Strategies

Focusing on the strategies, tactics and mental preparedness that sales people need, this work examines issues such as self-image and the concerns and emotional factors of the customer. It delineates in detail every aspect of the sales process, from planning to presentation to closing.

Successful Selling with NLP

This guide shows how the techniques of NLP (neuro-linguistic programming) can be applied to improve sales performance, emphasizing the importance of self-management and how to become more content, confident and empowered.

Outsell Your Competition

This remarkable book examines the structures of the hypnotic sentence, and the very cognitive dimensions that allow hypnotic language to be effective in changing our minds. Teaching us how to create the most effective hypnotic scripts, it provides new language patterns that address beliefs, time orientation, perception, spiritual matters and states of mind.

The Art and Science of Negotiation

A study of the mechanics, practice, and application of negotiation explains the processes of negotiation and offers practical instruction in developing and improving negotiation skills.

Sales Prospecting For Dummies®

Find new customers and drum up sales with helpful hints from Tom Hopkins - author of "Selling For Dummies". Including sample scripts and real-world examples, this guide offers approaches to such topics as proven strategies for making connections with new clients at meetings and social events, using advertising and direct mail, getting referrals from friends and existing clients, and more.

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