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A Marketing Action Plan for the Growing Businesses The problem faced by most small companies is not the lack of opportunities, but the lack of resources, by they people, equipment, skills or money. This book will show how a small company can harness its resources so as to focus on the best and most profitable marketing opportunities, and swing the odds of success more favourably in its direction. |
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This text presents a 28-day programme that breaks down the marketing and sales process into a series of steps so simple that even the most marketing wary professionals can begin to get clients. It helps readers create customized marketing plans that meet their specific needs.
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Marketing Insights from A to Z In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it.
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Positioning: the Battle for Your Mind The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. |
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1001 Ways to Create Retail Excitement This storehouse of sales-generating ideas show small-to-medium retailers how to attract and keep new customers. From eye-catching window displays and in-store promotions to marketing research, advertising and publicity, it provides strategies and techniques for becoming more aggressive. |
Many companies who claim to be selling products are really selling services. What used to be a product-driven bestseller now in paperback - delivers answers on how the market for services work and how customers think, behave, and react towards your marketing efforts. |
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 A guide written to inspire people who want to build a brand or business but don't have the budgets for conventional marketing. As in judo, it suggests, use brains not brawn. The authors came together to transform Harry Ramsden's from a single restaurant into a famous brand on a limited budget.
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 According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. |
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 Purple Cow: Transform Your Business You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. |
Successful Affiliate Marketing For Merchants If you’re an online business, instead of paying for an ad, like a banner, you pay for the result - the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program. |
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Full Frontal PR: Getting People Talking About You, Your Business, or Your Project Want to know how to make your business a hot-ticket item with both the press and customers? Your competitors are working hard to generate this exposure, and now it's your turn. Full Frontal PR lets you in on a big secret of the PR industry: You can create buzz and elicit media attention for yourself without the help of a PR firm and without a large budget. You'll learn how to identify your unique news-making hook, build relationships with the mainstream and industry press, and gain strategic placements that will build your business and get people talking. |
Steal These Ideas!: Marketing Secrets That Will Make You a Star The author Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works in marketing and what doesn't. In "Steal These Ideas!", Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style, on all facets of marketing, branding, and advertising, with all the candor and freshness you'd expect from a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Steal these ideas and become a marketing star today! |
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