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Malcolm McDonald's book is the bible for anyone charged with the responsibility of preparing and implement a marketing plan. From the organisational issues, timescale and techniques the-"who, when and how"--to the projected outcomes--every part of the "five-year" marketing scheme is examined.
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Planning and Managing a PR Campaign The secret to a successful PR campaign, as with most projects, is forward planning and systematic management. This volume takes the reader step-by-step through each crucial stage of a PR campaign. With numerous case studies and a ten-point action plan, the book covers all the vital topics, including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; and evaluation and review. |
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The Definitive Guide to Marketing It's an old
adage, and like many clichés, it is very true- if you fail to plan, you plan to
fail. Managers, at some point their career, will need to either write or agree a
marketing plan. Plans which will form the basis of how a company relates to
their market place and how they intend to reach their strategic goals. |
30 Minutes to Write a Marketing Plan What are the aims of your marketing department? Do you think further ahead than the next campaign? Get to grips with the ins and outs of researching, preparing and writing a marketing plan in just 30 minutes. This practical pocket book will show you how to: identify your marketing objectives; turn those objectives into strategies; set budgets and stick to them; write and present the plan. Create an effective, achievable plan that will improve results with this 30 minute guide
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Getting Business to Come to You This great book describes practical and inexpensive marketing techniques and ways of getting customers to come to you.
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Jump Start Your Business Brain Jump Start Your Business Brain is must-have information for business people everywhere, especially small business owners. Readers will learn how to: Increase sales by 10 to 50% by sharpening customer communications - not by spending additional money; Transform business offerings to enjoy a higher profit margin; Take charge of their future by increasing their skills at identifying and exploiting business opportunities. Jump Start Your Business Brain is packed with hard-won insight as to what truly works in the marketplace. |
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Marketing Ideas for the Small Business This is a compendium of simple promotional ideas designed to help small and very small companies to create awareness of themselves and their products. As well as practical advice, the book contains 50 ideas for cheap and effective business promotions from consumer competitions to Internet word-of-mouth.
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The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. |
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Advertising for the Small Business There are endless advertising options available for people in small business. Newspapers, magazine, radio, television and the Internet are just the beginning. But where do you start? How do you ensure you get good value for money? Is there any inexpensive or free advertising? This book seeks to answers these, and many other questions. It has been written specially for people running their own business or handling the sales and marketing for a small company. |
This handbook discusses how to market products and services effectively when starting and running your own business. It features practical text and advice with at-a-glance tip boxes, real-life case studies, questionnaires and checklists. The appendices offer country-specific information.
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Next set of books on Marketing 3 |
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Previous set of books on Marketing 1 |
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