How to market a small business is one skill every small business owner has to learn. You may have great products or services but if your potential customers have never heard of you then you may as well not be in business! What is your marketing plan?

How can you market your business on a small budget? What marketing ideas and tips could you do with to help you get started? How can you use the press and PR to promote your business?

It's all about doing market research and having a marketing strategy.

Take a look at these books which will provide you with some useful ideas and tips on marketing your business.

Successful Marketing for the Small Business

This practical guide demonstrates how any service- or product-led organization can be revitalized through a basic grasp of marketing. Fully updated, this fifth edition should be useful to the new starter or the established small firm that wants to expand. It offers tried and tested advice on market research, advertising, promotion, selling techniques, product launches and exporting.

101 Ways to Market Your Business

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Successful marketing is vital to the survival of every business: the more you market your products and services, the greater your potential to make money. However, many business owners lack the time and the budget to implement a full-blown marketing plan. That's why professional marketing consultant Andrew Griffiths created this jargon-free guide. It contains 101 simple, practical marketing ideas, most of which can be implemented at low cost. All the ideas are tried and tested and are based on proven marketing techniques that are used around the world every day.

Marketing on a Restricted Budget

For many small- to medium-sized companies, the marketing function as such has low priority. Marketing planning and, more importantly, budgeting for marketing, is left to last. This book provides an easy-to-follow, step-by-step guide to practical procedure for good business. The book is in two parts: "Preparation" and "Taking marketing action". In the first part, the reader is shown how to conduct research and develop the marketing plan as a blueprint for action. The chapters in part two take the different components of successful marketing action and show how they are used within the constraints of limited marketing spend.

Practical Marketing and Public Relations

Few small and medium sized businesses use PR and marketing effectively - if they use them at all. This book seeks to change all that by providing accessible, practical advice with plenty of tips, hints and ideas. Primarily aimed at small businesses with limited marketing/public relations budgets, this edition also has much to offer larger more affluent companies.

Guerilla Marketing for the Home-based Business

Addressing the challenges faced by very small businesses - always undercapitalized and usually short on relevant market know-how - this book uses case studies, anecdotes, illustrations and examples to present tools to help them.

The New Marketing Manifesto

The significance of The New Marketing Manifesto, lies in the fact that for the first time it draws together all the different strands of modern practice in the creation and communication of brands, and provides a  framework for the new ideas. It also gives valuable insights into how one of the most creative and original advertising agencies in the world approaches its business. The book outlines the 12 rules for building successful brands in the 21st Century.

Experiential Marketing

In this book, Bernd Schmitt claims that what consumers want are products, communications and campaigns that arouse the senses, touch their hearts, and stimulate their minds. He also explains that marketers can transform a product or service from a one-time purchase to a daily part of life.

Unleashing the Idea Virus

Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.

No Logo

If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. Starting with the brand's birth, as a means of bringing soul to mass marketing, Klein follows in the logo's wake and notes its increasing capacity for making the product subservient - a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere.

Marketing with Speeches and Seminars

Presenting speeches and seminars is one of the best, low-cost marketing tools a small business owner can use. As a small business consultant, my clients wanted to know how they could use public speaking to get more clients and referrals. And so, I wrote a book all about it. Whether you plan to speak to a local community group, lead a class at a nearby college or sponsor your own seminar, this is the resource book that you will refer to again and again.

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