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| 'Time Management for Internet Marketers' |
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 If the dot-com bust proved that Web companies need to follow tried-and-true business models, it proved the opposite for online copy. Simply put, what works in print does not necessarily grab Web shoppers. Companies selling products and services online have got to promote their wares with engaging copy that grabs attention and gives a real reason to buy. Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena.
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Search Engine Advertising: Buying Your Way to the Top to Increase Sales
Create an effective
search engine advertising strategy to make sure you get the most bang for
your buck! |
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The Complete E-Commerce Book: Design, Build and Maintain a Successful Web-based Business This book shows how to build a successful e-commerce operation, incorporating careful planning of the customer experience, effective design, cutting-edge programming, and robust server configuration, as well as marketing, customer service, order processing, warehousing, and shipping. This book covers all the important areas of designing, building, and maintaining a successful Web-based business. The second edition addresses e-commerce opportunities with online auctions, peer-to-peer file sharing, and Weblogs. This edition also provides updated and expanded coverage of the complete range of e-commerce issues, including technology, customer experience, security considerations, search engine marketing, and much more. |
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site What search engine optimization (SEO) is, how it works and how you can implement within your organization to increase profits! A step-by-step coverage walks you through what is SEO? and how to implement SEO... This book includes tips and best practices showing cost-cutting measures to help increase traffic. A companion web site will keep the book fresh.
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Winning Results with Google Adwords Don't get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there's good news: you can pinpoint your marketing message with help from ‘Winning Results with Google AdWords’. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.
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 At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore. This first-of-its-kind book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to * Sell more products and services * Boost customer satisfaction and loyalty * Attract new customers to your products and services |
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Writing Copy for the Web in a Week Writing for the internet presents many new challenges for the copywriter, such as interactivity, shorter reading attention span, potential global audiences and search engine robots. This is not just a book on met-tagging but on the range of copy skills required to ensure the website reaches its full potential.
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Internet Riches: The Simple Money-making Secrets of Online Millionaires Getting rich on the Internet is no longer about IPOs and venture capital. These days, it's easier and cheaper than ever to start an Internet business. In this strategy-packed guide, Scott Fox reveals the powerful but simple methods he and thousands of others have used to make big money online. Exclusive interviews with "mom and pop" entrepreneurs prove how easy it is to get started and build a business that will make millions. Filled with practical pointers and inspiring interviews, it's the most accessible, uplifting book ever on starting and enjoying a super-lucrative online business. |
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 The E-Code reveals 47 simple ideas by 32 Internet superstars that anyone can use to make money on the Internet right now-and with only e-mail. Each short, succinct chapter by an Internet celebrity presents one strategy for profiting and offers step-by-step guidance on implementing it to for greatest profit effect. From viral product marketing, to surprisingly profitable e-zines, to online auctions, to online education, anyone can make extra money in their spare time using nothing but e-mail! The Internet is a powerful resource for marketing, selling, and communicating anything; The E-Code presents proven ways to profit from it right now. |
Call to Action: Secret Formulas to Improve Online Results Fed up with measly conversion rates on your website? The most comprehensive book of its kind, "Call to Action" presents an overview of the principles and tactics of conversion rate marketing. "New York Times" best-selling authors Bryan and Jeffrey Eisenberg bring their years of experience to this step-by-step, how-to manual, based on their Persuasion Architecture and proven conversion rate optimisation techniques.
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