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| 'Time Management for Internet Marketers' |
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Marketing expert Barry Feig shows how to develop an online marketing plan that will get a Website the visibility it needs without breaking the marketing budget. The author recognises that setting up a website is simply the first step in getting a business online; enticing potential customers to a site through building traffic, generating leads and maximising marketing opportunities is the real key to making money on the Internet.
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Small Business Websites That Work Even the best web designers probably have no background in marketing, no
previous contact with your target audience and little experience in setting
a business strategy for a website. That’s why it's important that you learn
enough about how the Internet works and how your business will benefit from
having a website, to manage the design team. |
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Quick Answers to Key Web Marketing Questions You've got a budget. You've got to decide how to spend
it. And you have to get results. But what's the evidence that e-marketing
works? And what makes people visit and revisit a website? Is it worth
promoting on-line services through traditional media? |
A complete rundown on how to advertise on the net. This book guides you through the creation of adverts and shows how to make them more effective.
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 E-business for the Small Business A practical guide to business on the Internet, designed specifically for small businesses. It covers all aspects of getting online, including getting the right equipment, collecting cash securely, Internet marketing and on-line opportunities. It also looks at related issues such as how consumers use the Internet and how big businesses make use of the Web. |
If you haven't taken the e-commerce plunge yet, or if you want to get more out of your website, this book offers simple, plain-speaking advice on how to move forward. It will introduce you to the world of e-customers, e-competitors and e-suppliers, taking you through the practical steps of getting and staying online. You'll find out what e-commerce really is and how to do it properly and profitably. |
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In these days of fancy, sometimes over-designed Web sites, banner advertising and TV advertising, we often forget that everyone on the Internet has an e-mail address too, and so e-mail has huge potential as a marketing tool. This book aims to remind us of this fact, and that as a cheap, easy to use tool, e-mail can be one of your online business's best assets.
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E-mail gives a great opportunity to gain new
customers and get closer to existing customers, but there are many pitfalls
for the unwary. In Total E-Mail Marketing, Dave Chaffey describes a
practical approach to e-mail marketing for all marketing professionals
looking to exploit its potential. Total E-Mail Marketing shows how to run
effective e-mail campaigns aimed at both customer acquisition and retention.
The book covers much more than simply guidelines on e-mail creative. It
explains how to plan and execute e-mail campaigns which integrate with other
online and offline |
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 101 Ways to Promote Your Web Site The key to a Web site's success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklists, and forms as well as proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the Web site. This resource will prove invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking the skills needed to make a Web site successful. |
 Internet experts Jim Carroll and Rick Broadhead take readers step-by-step through the process of setting up an online store, marketing goods and services, and building a loyal customer base. Their detailed roadmap closes the gap between the hype and the reality of Internet profits. Selling Online teaches: * The five stages to setting up an online store * The proper way to establish a merchant account. * Techniques to maximise online security and minimise credit card fraud * Online marketing strategies that work * Methods for generating customer loyalty and repeat sales. |
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Next set of books on Internet Marketing 3 |
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Previous set of books on Internet Marketing 1 |
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