So you have got your website up, but the words marketing, internet or web, somehow never fit together in many business people's minds!

How can you attract more visitors to your site? How can you optimise your site to get more hits and be top of the list in website marketing? How you make sure that visitors click through from the Home page and don't leave immediately? All these are important areas to consider when looking at internet marketing.

You may not have a website yet and you don't know where to start to build a great website. Having the knowledge in front of you can make all the difference between a bad website and a great website.

Take a look at these books which will guide you in building a 'visitor friendly' and profitable website and make you an online marketing master!

The Complete Idiot's Guide to E-Commerce

The Complete Idiots Guide to e-Commerce includes what makes eBusinesses so successful, what to consider when starting an on-line business, where the Internet is heading and how to avoid the pitfalls that are on the horizon. It also includes an eCommerce business model at the end of the book that brings all the content together in one cohesive strategy. The book will also include links to eCommerce suppliers, information and new technology.

The Net-Works Guide to Marketing Your Website

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The Net-Works Guide to Marketing your Website will show you how to construct and deliver a promotional strategy. It covers everything from the basics of linking to other sites and search engine registration, through to referral sales and associate programmes.

E-marketing Excellence

The core of the book is an established but flexible marketing model that makes sense of the complex and rapidly changing issues that online and interactive techniques can create. The key elements in the book are: guidelines for how to approach e-marketing planning and execution; a clear analysis of how far e-marketing is new or can be informed by the existing models in marketing; a clear and memorable structure for the subject; and a range of examples from the cutting edge of this fast-moving subject.

Successful E-commerce in a Week

This book provides practical advice which will enable any business, large or small, new or established, to enter into this rapidly expanding marketplace. Topics include: How to choose an effective payment method Which E-commerce system is best suited to your company How to ensure that your Web site is secure The best method of delivering your goods to your customers What legal issues must be addressed How to put into effect an action plan to get your business trading online.

World Wide Web Marketing

Jim Sterne provides the information marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools.

E-marketing Strategy

A practical introduction to the core concepts of e-marketing strategy. This text examines the: impact of e-commerce; e-buyer behaviour; positioning; competitive advantage; and promotion on the web. Utilizing illustrative examples, case studies (from both Europe and the UK), and assessment material, it provides guidance on developing successful e-marketing plans.

Permission-Based E-Mail Marketing

A leading e-mail marketing expert shares proven secrets to create marketing campaigns, generate qualified leads, and create long-lasting customer relationships using today's hottest, most effective technology: e-mail. Creating a practical "in-box action-plan", author Kim MacPherson shares the unique strengths of using opt-in or permission e-mail, both to acquire and retain customers.

Starting and Running a Business on the Internet

The author  lends his experience in an easy to follow format so that British businesses can benefit from being on the Internet. Many basic questions are answered such as: is the Internet right for my business?; how can I use the Internet to get and keep customers?; can I get started quickly and cheaply?; what are the potential problems and how do I avoid costly mistakes?

Search Engine Positioning

Excellent grounding on how to get top position with the search engines, and use of meta tags and keywords. Written by one of the acknowledged experts in this field.

Getting Hits

Just building a world-class web site doesn't mean people will come flocking through your door - web sites must be promoted to be successful. Getting Hits gives the lowdown on how to build up the hits on your web site - a guidebook to the entirely new processes of advertising and publicizing that comprise promotion on the web.

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