Cracking Creativity

In this guide, Michael Michalko shows how creative people think - and how to put their secrets to work for you. Michalko researched hundreds of history's greatest thinkers - from Leonardo da Vinci to Pablo Picasso - and then brought their techniques into the modern home and work for you.

Non-stop Creativity and Innovation

In today's economy, being innovative is the best way to keep ahead of the game. Non-Stop Creativity and Innovation is a lively, easy-to-use guide to unlocking your creative potential thinking `out of the box' and making new ideas really happen.

 Why Didn't I Think of That?

Time and again we ask: 'Why didn't I think of that?', then we just go on 'thinking as usual,' making the same mistakes over and over. This book stops that cycle with proven approaches anyone can use to sharpen his or her thinking at work and at play.

A Technique for Producing Ideas

This book has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea and once and for all lift the veil of mystery from the creative process.

My Big Idea: 30 Successful Entrepreneurs Reveal How They Found Inspiration

Have you ever wondered why you never see shops selling chocolate-covered sprouts? Or cat food that glows in the dark? Well it’s probably because they are not very good ideas. In fact one of the biggest things that deters would-be entrepreneurs from taking the plunge and setting up their own business is lack of a promising idea.
My Big Idea tells the stories of thirty successful entrepreneurs and how and where they found the inspiration for their business. We hear about the big ideas that, against all odds, were turned into reality but also about the ideas that seemed promising at the time but did not have staying power.

Previous set of books on Creativity and Innovation   1

Back to Book Shop Directory