How To Get An Idea For a
Small Business?
In the previous sections on
the skills and attributes needed to be a successful small business owner you
will have considered whether you could make a go of being your own boss. You
may now have decided to give it a shot! However, you may have the skills and
the necessary motivation but not the idea!
Here are some tips on how you
can hit upon an idea which can be the basis for your business.
Turn Your Job into Your
Business
One of the advantages of being
an employee is the skills and insider knowledge you can pick up. Your job
may be such that you could quit and use your knowledge to set up on your
own. You will have to be careful and ensure you don’t blatantly steal
clients but generally this is a good way of coming up with a business idea.
Turn Your Hobby into Your
Business
Do you have a hobby which
could easily be turned into a business? If you have a hobby, take some time
and brainstorm on how you could turn it into a viable business. Could you
produce a product to help people practice their hobby? Could you provide an
advice service to help people take up the hobby? Could you become a retailer
for items connected with your hobby?
Turning your hobby into your
business is an easier route than starting from scratch – you already have
the desire and knowledge.
Look For a Gap and Fill It
Set yourself the goal that for
2 weeks you will constantly be on the look out for possible business
opportunities in every type of sector or industry, even if you have no
knowledge of it. Everywhere you go keep you mind and eyes open to all the
possibilities. Did you suddenly have a need or desire which could not be
fulfilled? Did you overhear people talking about a problem which with some
thought you could solve? Did you spot a business which is closing down but
you know you could make it work?
If you don’t set your mind the
task of hunting out these opportunities they will be harder to find. Get in
the right frame of mind and the answer will come.
Research the Possibilities
As well as opportunity
spotting while walking around, read newspapers, trade journals, and
magazines and constantly ask yourself, “Can I turn this into a business?”
If you have a rough idea of
the sector you want to be in, attend trade shows and exhibitions and see if
you can get inspiration to further develop your idea.
Copy Success
Very few businesses are
original. Most are variations on a theme. Study successful businesses and
ask yourself, “How can I use that idea?” Without copying the total concept
or breaching copyright think how you can turn the existing business into one
of your own. Look at the explosion in coffee shops. They all offer the same
product and yet are distinctively different.
When visiting other towns, or
even other countries, you may see a business which is not present in your
area. Could you take that idea and establish a similar business locally?
Are You a Budding Inventor?
Creative people often come up
with ideas for products or new ways of producing things. Do you have an idea
for a product or a different way of producing a something which is unique?
Could you translate that into a viable business? Take some time to think
this through and how you could achieve it.
There are a number of ways for
you to come up with a possible idea. Be like the Queen in Alice in
Wonderland who said, “Sometimes I think of 6 impossible things before
breakfast.” Wow! One of those ideas must be a possible business opportunity!
However, if you hit upon a
potentially viable idea make sure it’s an area you could be passionate
about. Passion and desire for your idea will help you make it a reality. A
half-hearted interest will get you nowhere.
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next step
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