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Starting a Small Business: Why Am I Doing This?
Robert Warlow
Small Business Success
When people
decide to start their own business most of them are clear as to why they
have decided to take the plunge. However, it’s usually a quick passing
thought but have you considered using your ‘why’ as a motivator to keep you
focused and on track?
If you haven’t
clarified your ‘why’ yet, ask the question – “Why am I doing this?”
Sit down and identify what your ‘why’ is. Ask yourself some searching
questions. You may come up with a number of them, but hone your list down to
one key ‘why’ – the one which invokes the greatest emotional feeling in you.
This is the one you are looking for! Listen to your emotions as they will
point out the ‘why’ which really drives you.
What’s your ‘why’? Is it because you want to get away from the rat race? Do
you have a yearning to be the master of your own time, answerable to no one?
Have you a desire to be so rich that you know you’ll never achieve it
working for some else?
Once you have absolute clarity about why you are starting out on your own,
write it down, so you can always refer it when times are tough. Print it off
your PC, get a picture frame and put it on your desk or wall. Use it as your
personal motivator! This clarity of purpose is the backbone of your success;
it will carry you through the tough times and be there to spur you on.
Make your ‘why’ your vision. As someone once said, “A vision without a task
is a dream. A task without a dream is drudgery but a vision with a task can
change the world.”
So, decide on your ‘why’ and do everything you can to achieve it!
© Robert
Warlow
Small Business
Success
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