How often have you opened your office drawer to find a pen only to have to search your way through a pile of business cards collected over the past few months? Your immediate response is to throw them away and that’s the problem with business cards—they are usually unmemorable.

Here are some ideas on how you can make your business card a bit more useful.

Handy Web Sites

On the reverse of your card, why not list some web sites which your clients may find...

Rob

Converting prospects into customers can be a challenge so here are 10 things to tell them which will convince them to do business with you.

1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.


2. Tell your prospects that you offer a lower price. If you can't afford to offer a lower price you could always hold the occasional discount sale.


3. Tell your...

Rob

Even the bravest of us are likely to tremble at the thought of delivering a speech. In fact, most mental health professionals agree that standing up before an audience is the most common social phobia and usually ranks ahead of the fear of death! Now how scary is that!

The ability to speak effectively is a valuable skill all entrepreneurs must learn, and in many cases it can enhance your professional development and boost your business.

Read on for some pointers on...

Rob

For UK-based business owners ...

Media requests are one of the best-kept PR secrets. There are calls for case studies and experts put out by journalists and editors who need them for articles, magazines, shows and sometimes books.

Do Your Own PR's Media Request Club is an easy way for you to get these requests. Indeed, I recently signed up and the same morning it so happens that I received my first media request list. There was a call for a case study from a journalist...

Rob

I am a great believer in testimonials as a tool to both boost your business and add credibility to your product or service.

Many business owners don’t bother to get such feedback from their clients and yet such simple messages can be very powerful when it comes to persuading the ‘fence-sitters’ to try you out.

And do you know the best thing - if asked for correctly and politely, this wonderful form of marketing costs you nothing!

But despite this too...

Rob