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Table of Contents
Introduction
Why Internet Marketing?
Page 5
Chapter 1 – Choosing a Business
Finding Your Niche Page
8
Do what you love (or love
what you do) Page 9
The You Catalogue: A Quiz Page
11
Discovering the missing
link Page 13
Hot home business ideas Page
16
Creating a Product Page
17
Oh, the possibilities!
Page 17
E-books, e-courses and
audio products Page 18
Services and consulting Page
23
Physical products Page
24
Outsourcing and
Partnering Page 26
Time versus money: how to
save both by outsourcing Page 26
Tag-teaming the Internet
marketing world Page 28
Finding a mentor Page
29
Chapter 2 – Implementing a
Business
Hanging Out Your
Shingle Page 32
Making it official Page
32
You, Incorporated Page
34
Serving Uncle Sam Page
36
Getting a Website Page
38
Free or fee? Why you
should pay for Internet hosting
Page 38
The domain name
Page 40
Templates: Web design for
dummies Page 41
On Affiliates and
Autoresponders Page 43
The whys and hows of
affiliate programs Page 43
Autoresponders: Make money
while you sleep! (Sort of) Page 45
Chapter 3 – Marketing a Business
Search Engine
Strategies Page 48
Submissions and keywords Page
50
Article marketing: The
power of words Page 52
Step:1 Write Your
Articles Page 53
Step:2 Submit Your
Articles To Article Directories Page
57
Step:3 Post Your Articles
On Your Own Website Page 60
Your Sales Letter Page
61
Structuring a killer sales
letter Page 61
Those who can’t,
outsource Page 63
If you send it, they will
come Page 64
Networking Page
65
The mom-eat-mom world:
Sleeping with the enemy Page 66
Blogs: Getting Personal
Online Page 67
Let’s swap links
Page 70
Chapter 4 – Tips for Moms:
Making it Work From Home
Claiming Your Space Page
70
Corner or room, it’s all
yours Page 72
Home office Feng Shui
Page 74
Mom is OUT: Laying down
the home office law Page 75
Work + Kids = Chaos? Page
76
Little helpers
Page 76
Taming the telephone
Page 78
The portable office Page
79
Managing Your Time Page
80
Be your own slave-driver Page
81
To-Do Lists ad time
scheduling Page 82
Decimate distractions
Page 83
Flexibility, schmexibility Page
84
Putting yourself in
time-out Page 86
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