|
Chapter Title |
Page |
|
| |
|
|
| Introduction |
6 |
|
| |
|
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|
What an article isn't |
6 |
|
|
Article content and visibility ... Sales! |
7 |
|
| |
|
|
| Part I:
Generating Articles |
9 |
|
| |
|
|
| Chapter 1 -
The Components of a Killer Article |
10 |
|
| |
|
|
|
Articles aren't ads |
10 |
|
|
Stimulating your muse |
12 |
|
| If
you don't know ... find out |
14 |
|
|
Writing your article text |
15 |
|
| A
note on article length |
17 |
|
|
Titles, keywords and links |
18 |
|
|
Titles that shout 'Read me now!' |
18 |
|
|
Keywords |
19 |
|
|
Links within articles |
21 |
|
|
Bio, disclaimers and signature file |
22 |
|
|
Your author bio |
22 |
|
| The
crucial signature file |
23 |
|
|
Warning: Thou shalt not steal my articles |
24 |
|
| |
|
|
| Chapter 2 -
Write or Buy? Paying for Professional Content |
25 |
|
| |
|
|
| The
pros |
26 |
|
|
Professional writers have experience |
26 |
|
|
Time: More precious than money |
27 |
|
| The
credit goes to you |
27 |
|
| The
cons |
27 |
|
|
Additional charges apply |
27 |
|
|
Knowing your business |
28 |
|
|
Scam Alert: Not all 'writers' are professional |
28 |
|
| How
to evaluate writers and writer services |
29 |
|
|
Evaluate its web site |
29 |
|
| Ask
for samples |
31 |
|
|
When cheaper is not better |
31 |
|
|
Detecting plagiarism |
32 |
|
|
Free is not always good |
32 |
|
|
Directory of writing services |
33 |
|
| |
|
|
| Part II:
Placing Articles |
34 |
|
| |
|
|
| Chapter 3 -
Personal Websites |
35 |
|
| |
|
|
|
Magic word # 1: Content |
35 |
|
|
Content vs pages: Guess which is more important |
35 |
|
|
When content is not enough: Building trust with your customers |
36 |
|
|
Magic word # 2: Relevancy |
37 |
|
|
What's relevant? |
37 |
|
|
Finding relevant topics |
39 |
|
|
Magic word # 3: Placement |
39 |
|
|
Headline news: Placing articles on your front page |
39 |
|
|
Creating a resource section |
40 |
|
|
Holding back: Why you shouldn't post all your articles in one go |
41 |
|
| |
|
|
| Chapter 4 -
Blogs |
43 |
|
| |
|
|
|
What in the world is a blog? |
43 |
|
|
Using articles in blogs |
44 |
|
| How
to get your own blog |
46 |
|
|
Promotion, BlogRolling, and RSS feeds |
47 |
|
|
Getting 'in' with the blogosphere |
47 |
|
|
BlogRolling and RSS feeds |
48 |
|
|
Other ways to promote your blog |
49 |
|
|
Guest blogging |
50 |
|
|
Finding your friends |
50 |
|
|
Consider chatting |
51 |
|
| |
|
|
| Chapter 5 -
Ezines, Newsletters and Directories |
52 |
|
| |
|
|
| Yes
you need a newsletter |
52 |
|
| How
to build a valuable newsletter that gets read |
53 |
|
|
Formatting and delivering your newsletter |
54 |
|
|
Getting newsletter subscribers |
56 |
|
|
Other people's newsletters: Getting your articles in circulation |
58 |
|
|
Finding a match |
58 |
|
|
Article directories |
60 |
|
|
It's good to give things away |
60 |
|
| A
directory of article directories |
61 |
|
| |
|
|
| Part III:
Where the Money Comes In |
|
|
| |
|
|
| Chapter 6 -
AdSense and Affiliate Programs |
64 |
|
| |
|
|
| A
crash course in Internet Affiliate Marketing |
64 |
|
|
Step 1: Locating complementary affiliate programs |
65 |
|
|
Step 2: Contacting your target affiliates |
66 |
|
|
Step 3: Set up affiliate links |
66 |
|
|
Finding your niche |
67 |
|
| Who
are your customers? |
68 |
|
|
Where do your customers go? |
68 |
|
|
Using forums and groups |
69 |
|
|
AdSense: Getting Google to pay you |
71 |
|
| How
AdSense works |
71 |
|
|
Different articles, different AdSense |
72 |
|
|
AdSense and Blogs |
73 |
|
| |
|
|
| Chapter 7 -
Submitting Articles: Where, When, How Often? |
74 |
|
| |
|
|
| The
art of Article Directories |
74 |
|
|
Poor quality articles |
74 |
|
| The
do's and don'ts of article directories and announcement lists |
76 |
|
| (Over)submitting
to search engines |
78 |
|
|
Autosubmitting: Dozens of search engines, just one form
|
78 |
|
|
Beyond the main page |
80 |
|
|
Maintenance: Shortcuts to keeping content fresh |
81 |
|
|
Reduce, reuse and recycle |
81 |
|
|
Rewriting and updating old content |
82 |
|
|
Focus on current events |
83 |
|
|
Conclusion: The future of article marketing |
83 |
|