Article Marketing for Content and Profit

 

'Article Marketing for Content and Profit'

Table of Contents

There is so much to learn from this information packed e-book.

Just so you know exactly what you are getting here is the Table of Contents.

Table of Contents

Chapter Title Page  
     
Introduction 6  
     
What an article isn't 6  
Article content and visibility ... Sales! 7  
     
Part I: Generating Articles 9  
     
Chapter 1 - The Components of a Killer Article 10  
     
Articles aren't ads 10  
Stimulating your muse 12  
If you don't know ... find out 14  
Writing your article text 15  
A note on article length 17  
Titles, keywords and links 18  
Titles that shout 'Read me now!' 18  
Keywords 19  
Links within articles 21  
Bio, disclaimers and signature file 22  
Your author bio 22  
The crucial signature file 23  
Warning: Thou shalt not steal my articles 24  
     
Chapter 2 - Write or Buy? Paying for Professional Content 25  
     
The pros 26  
Professional writers have experience 26  
Time: More precious than money 27  
The credit goes to you 27  
The cons 27  
Additional charges apply 27  
Knowing your business 28  
Scam Alert: Not all 'writers' are professional 28  
How to evaluate writers and writer services 29  
Evaluate its web site 29  
Ask for samples 31  
When cheaper is not better 31  
Detecting plagiarism 32  
Free is not always good 32  
Directory of writing services 33  
     
Part II: Placing Articles 34  
     
Chapter 3 - Personal Websites 35  
     
Magic word # 1: Content 35  
Content vs pages: Guess which is more important 35  
When content is not enough: Building trust with your customers 36  
Magic word # 2: Relevancy 37  
What's relevant? 37  
Finding relevant topics 39  
Magic word # 3: Placement 39  
Headline news: Placing articles on your front page 39  
Creating a resource section 40  
Holding back: Why you shouldn't post all your articles in one go 41  
     
Chapter 4 - Blogs 43  
     
What in the world is a blog? 43  
Using articles in blogs 44  
How to get your own blog 46  
Promotion, BlogRolling, and RSS feeds 47  
Getting 'in' with the blogosphere 47  
BlogRolling and RSS feeds 48  
Other ways to promote your blog 49  
Guest blogging 50  
Finding your friends 50  
Consider chatting 51  
     
Chapter 5 - Ezines, Newsletters and Directories 52  
     
Yes you need a newsletter 52  
How to build a valuable newsletter that gets read 53  
Formatting and delivering your newsletter 54  
Getting newsletter subscribers 56  
Other people's newsletters: Getting your articles in circulation 58  
Finding a match 58  
Article directories 60  
It's good to give things away 60  
A directory of article directories 61  
     
Part III: Where the Money Comes In    
     
Chapter 6 - AdSense and Affiliate Programs 64  
     
A crash course in Internet Affiliate Marketing 64  
Step 1: Locating complementary affiliate programs 65  
Step 2: Contacting your target affiliates 66  
Step 3: Set up affiliate links 66  
Finding your niche 67  
Who are your customers? 68  
Where do your customers go? 68  
Using forums and groups 69  
AdSense: Getting Google to pay you 71  
How AdSense works 71  
Different articles, different AdSense 72  
AdSense and Blogs 73  
     
Chapter 7 - Submitting Articles: Where, When, How Often? 74  
     
The art of Article Directories 74  
Poor quality articles 74  
The do's and don'ts of article directories and announcement lists 76  
(Over)submitting to search engines 78  
Autosubmitting: Dozens of search engines, just one form 78  
Beyond the main page 80  
Maintenance: Shortcuts to keeping content fresh 81  
Reduce, reuse and recycle 81  
Rewriting and updating old content 82  
Focus on current events 83  
Conclusion: The future of article marketing 83  

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