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When you need to generate a lot of creative ideas, or
need to try to find a solution for a problem, a good technique to try is
brainstorming. When you brainstorm, you
record as many of your thoughts as possible without taking time to evaluate or
each individual idea. Often the ideas are extremely creative, unusual, or even
bizarre. Very often a realistic solution or idea will emerge from these unusual
ideas. Brainstorming also allows you to build from previous ideas - one simple
idea might evolve into a totally different idea that is even more useful.
Brainstorming is not difficult to do. It can be
done in groups or by yourself. The approach we take here is to brainstorm by
yourself. You will still need to follow some simple rules to make sure you get
the best results.
Rules for Brainstorming
1. Find a location conducive to the activity. You should be find a place free
of distractions where you can focus and think. Eliminate any possible
interruption.
2. Allow for a create environment. Sometimes music will help put you in a
certain mood. Change the lighting in the room if that is helpful to you. Do
whatever you can with your environment to allow you to feel relaxed and open to
ideas.
3. Get your tools together. You will need at least a notepad anda pen or
pencil. You could also work from a stack of paper and colored pens or pencils.
It doesn't matter what tools you use, as long as you have whatever you need to
accurately record your ideas.
4. Do whatever you need to do to accurately capture your ideas. Feel free to
record your thoughts and ideas in any way that make sense to you. You may choose
to make a list of ideas, or to draw pictures or symbols with your colored pens.
Connect ideas with colored lines. Draw boxes around major themes. Anything goes
as long as it makes sense to you.
5. Give yourself a time limit. A time limit keeps you from becoming
distracted. get an egg timer or set the alarm on your watch. Fifteen to
twenty-five minutes is a good starting time for initial brainstorming sessions.
You can feel free to adjust your time limit as you become more experienced.
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6. Have a clear, focused objective. Begin by writing a one sentence statement
that defines your objectives. Be specific with your objective so you have a
place to start. Your objective may be a statement of the problem or a phrase or
sentence to help you spark your imagination.
7. Begin writing! Don't hold back. Write anything and everything that comes
into your mind. Stress quantity over quality. Weird ideas are encouraged and no
answer is wrong. Build ideas on top of each other. Allow yourself to follow
tangents.
8. Don't censor or criticize your ideas. Whatever you do, do not attempt to
evaluate any of the ideas that come into your mind. This is not the time for
that! If it pops into your head, try to get it on paper. Don't be negative about
your ideas. Don't worry about spelling, grammar, or style.
9. Speed is your friend. Work quickly to avoid the impulse to censor your
ideas.
10. Don't follow one idea too long. Jump around from idea to idea. When you
start focusing on one idea or thought, quickly change the subject.
11. If you get stuck, use an idea starter. An idea starter may be a word,
phrase, sentence, image, or a question to get your mind moving. You can use
anything around you as an idea starter.
12. Take a break. When you reach your time limit, stop! Don't write anything
else. Take a break. Stand up. Walk around. Get a drink. Watch television or play
a song from your favourite CD. Try not to think about the brainstorming activity
for awhile. The next time you look at your list, you should have a fresh
perspective.
Once you have recorded your initial ideas from your brainstorming session,
you can begin to organize your ideas. Group similar thoughts together. Connect
ideas that are related. Begin to eliminate the ideas that don't work.
Eventually, as you group and re-write your thoughts, you will see a pattern and
start to pick out your best ideas.
If you are still stuck, you might try brainstorming with a friend or group of
people. Sometimes they can provide ideas that you can build from.
Once you discover how easy it is to brainstorm, you will be on your way to new
and creative ideas! You won't be able to hold yourself back!
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Charles Davidson is a business consultant who writes articles
about Internet marketing. He operates an online resource for
marketers and business people at
http://www.CharlesDavidson.com.
You can subscribe to his newsletter by sending a blank email to:
mailto:cashmaster-subscribe@topica.com
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Copyright 2002 Charles H. Davidson. All rights reserved.
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