Written by two guys who have set up and run their own business, the Beermat Entrepreneur is an entertaining guide on the pitfalls and joys of creating a start-up business.

But what is the title all about? The book's theme is that lots of business ideas start when people are talking over a beer in a pub. The only paper to write down all those business ideas is the back of a beermat, which quickly becomes the first business plan! This theme is carried throughout the book with key point summaries reproduced on beermats.

One of the many key ideas discussed is that entrepreneurs need great people around them. The supporters are known as the 4 cornerstones and cover technical skills, delivery (operational side of the business), sales and finance. They are crucial to help calm down the entrepreneur's enthusiasm which can get carried away!

The basis of the book is that a successful business is a living thing and has a natural pattern of growth - the seedling stage, the sapling stage and the might oak stage. Each of these stages are discussed and you learn how the growth stages have to be handled differently when it comes to staff, sales and raising finance etc.

One defining factor which makes a successful business is finding a mentor. The importance of having a mentor on board is highlighted in each of the growing stages. Their experience and contacts can make the difference between success and failure. There are a number of ideas on how to find your mentor and the sort of qualities they should have.

The writers certainly are not afraid to challenge convention! It is refreshing to see them list all the bad qualities entrepreneurs can have - arrogant, manipulative, lack of focus, obsessive and this can be a bit of a wake-up call! Their distaste of people with MBA's, Banks and Venture Capitalists may seem harsh on the face of it but deep down you know it's all true.

The strength of the book is that no subject is dwelt on for too long - the points are made quickly, sharp observations made and then off onto another area. As a result this is a good, no nonsense, no waffle guide. The enthusiasm for new businesses and sometimes bitter experiences come out in the writing so making it a fun read.

The book does examine stages of business which many small enterprises don't reach, which is the late sapling and mighty oak stage. Sections on securing big deals and selling up for a fat cheque may not be on your list of 'need-to-know-items' but it may start a dream!

A great book to inspire you. It may not answer all your questions but it will provide you with the questions in the first place.

Rob Warlow

Review copyright by Small Business Success©

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