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 101 Ways To Market Your Business - by Andrew GriffithsWhether you are just starting out in business or have been in business for a number of years finding ways to market your business can be thought provoking and challenging! When you start out you are full of enthusiasm and are convinced that customers will come flocking to your door. But you quickly realise that this is far from the truth! That’s why ‘101 Ways to Market Your Business’ by Andrew Griffiths should be an important edition to any entrepreneur’s library. Written in a clear, uncomplicated style, the book provides you with 121 ideas (yes, not 101! One of the ideas is always to add value and give a little extra so Griffiths does follow his own advice!). Each suggestion is easy to implement and the vast majority are cheap to bring to life. A useful section for first time entrepreneur is an overview on the basics of marketing, asking questions such as ’how much money do you need to spend on marketing?’ and ’what is market research and do you need it?” Once you get into the main purpose of the book you are given short and concise ideas on how to make your business stand out from the crowd: tips on writing press releases; why catering for the kids will make parents visit you more; get testimonials from happy customers. Each idea is only a page or two long so if you are stuck for inspiration it’s easy to pick up and quickly pull out an idea. One criticism though—the book doesn’t tackle the web, so if you’re looking for hi-tech ideas, this isn’t for you. In summary, a great book to kick start your brain! Rob Warlow Review copyright by Small Business Success© ------------------------------------------------------------------- If you wish to purchase this book from Amazon click on the title below |
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