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Your Own Brand of Celebrity - 5 Signs That You Are Ready For
It!
In today's world, celebrity isn't just for celebrities
anymore. We have celebrity political pundits, celebrity cooks, lawyers,
financial experts, fitness gurus, even celebrity bail bondsmen!
Professionals from a wide array of fields are now taking full
advantage of this new media age - and the "New Age of Celebrity" we are living
in!
For example, it might be an expert turned author like Timothy
Ferriss, whose first book The 4-Hour
Workweek became an instant classic and perennial bestseller,
launching his status as a gold-standard consultant, speaker, expert, pundit...
you name it.
Or, more recently, it could be internet sensation and media
darling Susan Boyle, who stepped onto the stage of the hit show
Britain's Got Talent to low
expectations, opened her mouth and sang beautifully, impressing none other than
Simon Cowell and winning over the world as a bona fide Youtube sensation.
And "overnight success" Tim Ferris boasts a BA from Princeton
University as well as a long list of academic, professional and personal
achievements that went into the writing of his bestselling book. And while Susan
Boyle may have leaped to national prominence on the strength of one widely
distributed TV performance, she in fact studied theater and dance and might have
pursued it earlier if she hadn't been busy caring for her ailing mother
singlehandedly.
So while the true "overnight success" may be rare, there is
no denying that in this day and age celebrity is not only there for the taking -
but can take you by storm if you're unprepared. So how will you know when it's
your time to open the doorway to fame? Here are a few top signals that you're
ready for that next big step toward your own brand of celebrity:
1. You are
confident in your abilities. Confidence is a skill central to all celebrities; they know their stuff
and, what's more, they "know" that they know their stuff. You can only "fake it
'til you make it" so long before being caught short in the celebrity department.
True celebrities, be they household names or industry leaders like yourself, let
confidence be their ticket to fame.
2. You speak
success fluently.
Success really is a state of mind. If you base success on your bank account,
your stock price, your units shipped or your ROI, there will always be someone
bigger and better at what you do. New York and LA don't hold the patents on
celebrity; wherever you are, whatever you do, whatever niche you own or
expertise you enjoy, that is your ticket to celebrity anywhere in the world.
3. Your associates
already see you as a celebrity. Regardless of how much money we make or our position in
life, we are all capable of celebrity in our own unique ways. We may never star
in a blockbuster movie, write a bestselling business book or sing on live TV,
but when we find - and own - our own particular niche we can become celebrities
of equal stature in our little (or not so little) corner of the world. Maybe you
already are; maybe you have already wowed the local reporters, mastered the
local talk show circuit and are already the go-to person for interview quotes in
your neck of the woods. Or maybe you're just the guy or gal everybody goes to
with questions on finance, health, fitness, the tango or tomato growing. Don't
assume that blockbuster status comes one day to your doorstep, gift-wrapped with
a card announcing itself. I meet celebrities all day long; they just don't know
it yet.
4. You can "run
with the big dogs." Celebrity requires a certain passion, enthusiasm and expertise that is
impossible to fake. You can't bluff your way through a 2-hour seminar - or even
a 2-minute segment with a local reporter. If you're sweating every answer,
stumbling over every reply and desperate to run back to your office, people will
see that and celebrity will elude you.
5. Celebrity is
the next logical move.
There comes a point in your career when you have gone as far as you can go
without an injection of something special; being recognized as the celebrity
expert in your field is something special - and then some!
They say "timing is everything," but that's only partly
true; timing is a big part of the Celebritize Yourself equation but so too are
talent, drive, experience, skill, motivation, energy, enthusiasm, etc.
In other words, if you're not ready at the right time - or
not confident enough or experienced enough or passionate enough, etc. - then not
only is the time not right but celebrity will continue to elude you. So, when IS
the right time for you to become a celebrity? When the time is right for YOU.
Let these five signs alert you to the fact that your time
might just be right now!
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For 20 years Marsha Friedman has been a leading authority on public
relations as CEO of EMSI, a national pubilc relations firm. Her firm
represents corporations and experts in a wide array of fields such as
business, health, food, lifestyle, politics, finance, law, sports and
entertainment. Some of the more prominent names on her client roster are
Teamster's President Jimmy Hoffa Jr., Sergeant's Pet Care Products, Former
National Security Advisor Robert McFarlane and the famous Motown Group, the
Temptations.
She consults individuals and businesses on a daily basis and is frequently
asked to speak at conferences about how to harness the power of publicity.
Go to
http://www.emsincorporated.com to claim your free "Power of
Public Relations" video today! Or call 727-443-7115, ext. 202, or email her
at
mfriedman@emsincorporated.com.
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