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Keywords...
How to Use Them Correctly?
The wise selection of keywords and their right placement
within you webpage play a vital role in the success or the failure of your
website and yourself as a Webmaster or rather an Internet Marketer. Learning
the principles of designing your website and how to optimize it correctly
will save you a lot of frustration and disappointment ahead.
This article is going to
focus more on how to use - - Keywords - - to create successful and
meaningful WebPages as well as discuss the most popular techniques used to
build those WebPages using relevant keywords.
What Are Keywords?
You may have used search
engines like Google or Yahoo some day to search for specific information.
The phrase or query that you have entered in the search box called a
Keyword. This means that keywords can be one word or a combination of words
entered in the search box to look up for certain piece of information and
appear in boldface in the search results.
These keywords are the
connecting bridge between the internet explorer who is looking for the
information and the search engine that attempts to com up with the best
results that match with the query used in the original search process.
As an online
entrepreneur, you may have realized the importance of keywords and how they
should be used wisely to build unique content website that would help you to
get a good page rank through search engine results which ultimately leads to
more and more traffic to your website.
I know that your next
will be - - How should I use these keywords to get the maximum results? - -
I would tell you that there are four main parts in your webpage where you
must add your keywords to help the search engines to pick your website and
this process is called - - Website Optimization - -. In other words, you are
going to redesign your WebPages in a certain way to speed up getting them
indexed by the various search engines.
1. Webpage Title
If you look at the upper
part of your website, this is exactly what I mean. It is called - - The
Title bar - -. This is the very first place that should be optimized by
inserting the relevant keywords because this title is going to be the first
thing that catches the search engines as well as the visitors' attention.
You can choose your
webpage title based on the subject of your website and make sure to insert
your keywords somewhere within the title. Try to do this in a clear way and
avoid adding unnecessary words or phrases. Using your webpage editor, you
can locate your webpage title specifically on the top section of the
webpage.
2. Webpage Description
The same concept applies
here as well. Choose relevant keywords and add them in the section specified
for describing your website.
By the way, if you look
closely at the description code in your webpage, you will see that it
consists of two parts:
A. Meta Name: is the name
given by the HTML to this part which is the webpage description name.
B. Content: is basically
the content that will be used to describe the webpage. Here you should
select a good description and add some keywords within as well.
There is also another
code that comes in this section of the webpage which is particularly
designed to add the website related keywords or in other words optimize the
webpage. This code is called - - Keywords META Tag - - You may use as many
keywords as you wish and separate them with commas.
This part is the most
picked by search engines - - of course with the other main parts of the
webpage as well - - to judge the compatibility of the webpage content with
the chosen keywords and rank it between the search results accordingly.
3. Comment on Images
It is possible to add
some descriptive keywords to the website images if they are relevant to the
subject? The answer is yes. Simply use the Alt function to add related
keywords to images but make it clear and readable.
4. Webpage Text or
Content
Finally, you should
concentrate on the most natural part where you can add more keywords to your
webpage. It is obvious that the page content is where visitors as well as
search engines understand the subject matter of your website. Search engines
pay big attention to the content; therefore keywords should be placed in
different parts of the webpage body.
To sum up, I have
highlighted the main sections of the webpage where keywords should be
inserted to take your website to courteous level and achieve the mutual
benefit to your visitors and business.
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