Social Media Marketing with Facebook and Twitter

Many businesses are finding online social media marketing to be extremely effective, particularly when they combine these methods with blog marketing, video marketing and RSS feeds that can reach a market in lightening speed through viral marketing methods.

Probably you've heard of Susan Boyle. Almost overnight, she became an international sensation when her video music audition on Britain's Got Talent was heard by millions on YouTube. One video on YouTube changed Susan Boyle's life and it could very well change yours. Of course, you have to have the right message that meets the needs of your market in some unique way.

When you effectively package your message through video, audio podcasts, articles and press items, Facebook marketing and Twitter marketing become your powerful social media marketing vehicles to create a big buzz online. Before you know it, you have friends and associates all over the globe who are sharing your information online with their own networks, creating exponential growth of your market.

Effective social media marketing online is similar to any form of relationship building. It takes time and consistent work to build relationships, establish credibility and trust. The more responsive you can be to your market by meeting their needs and responding and commenting on their articles, videos or other information you have viewed, this will go a long way toward building productive and profitable relationships through the Internet.

Here are ten tips for using Facebook marketing and Twitter marketing effectively and efficiently:

1)       Make Facebook and Twitter your first priority when setting up accounts on social media networks. Facebook is one of the most popular and versatile of the social media sites. Facebook marketing opportunities allow you to have an extremely powerful presence for free! Some of the many features include extensive profile information fields for personal and business; options to add multiple links, RSS feeds and photo galleries; ability to create and participate in groups; easily add friends, find friends and build fans; communicate privately and publicly to individuals and groups and much more. Make sure your profile on Facebook and Twitter projects professionalism, credibility and service to others. It should be well written and without spelling errors. It should be warm, welcoming and include a message of service to others.

2)       Add the application on Facebook that automatically posts all of your twitter posts or tweets on Facebook.

3)       Find friends who are on Facebook and invite others in your network to join. If you are part of community groups or other groups that have a presence on Facebook, consider becoming a member. If there are no groups, it is easy to create your own and invite members to join. Offer interesting information to group members and encourage sharing with their friends and networks.

4)       Add all of your RSS feeds to your Facebook. I like the Simply RSS application because it is easy to use and allows you to include five RSS feeds. Remember that RSS feeds provide your subscribers with instant updates to your content within those feeds.

5)       Add all relevant links to your Facebook account. Include your website, blog and any other relevant links to information about you.

6)       If you have pictures that represent your products or services, consider adding one or more photo galleries to your Facebook. Then tweet about them on Twitter.

7)       Make your profile and information on Twitter professional, warm and welcoming. Use Twitter as a social media vehicle for driving traffic to Facebook or to a particular article on your blog or ezine, video on YouTube or anything else you want your market to see.

8)       Find friends who are members of Twitter and invite others in your network to join. Fairly soon, you will have followers and will be invited to follow others. Those who follow you will get all of your twitter messages.

9)       Increase your efficiency and effectiveness by creating a free tweetlater account at tweetlater.com. This allows you to add your tweets and schedule them to display at a later time. I make blog posts which are scheduled every other day and then use tweetlater to send people to my blog posts or to newly added content on my website.

10)   Automate your tweets to include a friendly message that encourages further action. This automated response is visible for each of your new followers on Twitter. As an example, my automation message is: Welcome and thanks for the follow. I would welcome your invitation on LinkedIn (www.linkedin.com/in/webpuzzlemaster) and on FaceBook (www.facebook.com/webpuzzlemaster)

We have only just begun to experience the growth of social media marketing. Savvy marketers who are taking advantage of these methods to build their businesses will dominate their market. Resisting and ignoring Facebook and Twitter marketing will cost you business and loss of market share to your competition who is using social media marketing. It is definitely costing you much more to market your business with a lower return on investment if you are not tapping into powerful and cost effective social media marketing.

Are you losing your market share to your competition that is developing smart eBusiness solutions and marketing through blogs, social networks, RSS feeds, SEO and PPC? Since 1999, Ruth Kuttler of WebPuzzleMaster LLC has helped small businesses, professionals, authors, speakers, retailers and entrepreneurs to establish an effective Internet presence through strategies that can generate five and six-figure monthly incomes. Ruth Kuttler, "the WebPuzzleMaster," is a web design, web development and marketing specialist, the eBusiness expert on IdeaMarketers.com, a featured author on EzineArticles.com and the creator of "Winning Marketing Secrets" E-zine. WebPuzzleMaster offers a FREE “30 Minute Website Tune-Up” for analyzing your website and Internet marketing. During this valuable FREE telephone consultation, you are provided with a plan for boosting your conversions and traffic. Contact WebPuzzleMaster.com now to request your FREE “30 Minute Website Tune-Up!”here.

Get two valuable FREE reports "Capturing Your Marketplace through Multimedia on the Internet" and "10 SimpleSecrets for Turning your Website into a Selling Machine!" at http://www.webpuzzlemaster.com/viral-marketing-tool.php.

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