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Search Engine Ranking Positions (SERPs) - What's Your Best
Option
If your website is not
among the Top10/20 of the search engines listing you're
letting hundreds of dollars worth of potential sales slip right
through your fingers like dry sand from a sieve. A very true
and undeniable statement of Fact.
This is because the
majority of the people who click on keywords searching for
information or products to buy have little patience and expect
to find what they want on the first or maybe the second page of
their search results. Google, Yahoo and MSN are very much aware
of this impatience and short attention span of the search engine
users and vie with each other to give the users the best
possible service and hence strive to present the Choicest
Websites on their First ranking page. Fair enough. But where
does this state of affairs leave us small-business Website
Owners?
We are constantly being
hounded to buy this SEO (search engine optimization) strategy or
the other to get our Website to the top 10 of the search engine
listings. Knowledge and updated information to keep tabs on what
is going on is highly important, it is true, because Search
Engines quite often decide to change their ranking criteria to
ensure the best service to their users as discussed above.
However, we have to be cautious since we may be buying an SEO
strategy that was fine last month but isn't relevant any more,
not to mention that there is software on the market that can
have you black-listed by the Search Engines if you are
discovered using it; a kind of spy-software that enables you to
capture the hot keywords of your competitor pages and paste them
on your own.
What is my point? On one
hand, you may have a Website that sucks as regards ranking,
visitors and paying customers and you know that you have to do
something about your precarious situation. On the other hand you
are completely bogged down by information and offers to buy this
and that to enhance your ranking position but you are at a loss
what to do next. Should you invest in an SEO strategy? Perhaps
these so-called techniques do work for some, but will they work
for you? And how do you expect them to give you better results
if your business is built on shaky foundations?
What you should do is to
start by evaluating your business, because to put it bluntly, if
you do not have a good product to sell, buying an SEO technique
is not worth all the hassle and expense. Let's say you're in
affiliate business together with thousands of others trying to
sell the same or a similar product, what are your chances of
financial success? Very bleak in my opinion! There are some
well-established internet gurus who have a mailing-list of their
own a mile long who succeed and make thousands per month, but
these people are in a class of their own. Your best option is to
start at the beginning and stop working for somebody else!!!
As stated above, buying an
SEO strategy does not make sense at this point. Let us consider
an analogy. Suppose that you propose to construct an ornamental
wooden box or case. Would you buy the sandpaper and paintbrush
first? Of course not, the first thing that you would do is
consider what you need the box for, perhaps to hold your cigars
or better still if you do really need it. This box is going to
cost you a lot of time and money. Your next step requires deep
thinking about the best way of designing and drawing up a plan
of your project, choosing a good piece of timber like walnut or
mahagony and a whole set of tools to work with, possibly the
latest and including the sandpaper and paintbrush.
If we superimpose the
skeleton of our analogy over a framework of the best plan for an
internet business it is easy to see that both lines of action
fit exactly, and that the logistics are the same:
(1) research (what are
people asking for and what can you offer them). This is the crux
of the matter. Find a product of your
own.
(2) plan and design (think
of your budget, the price your competition is asking for a
similar product, your profit against your expenses),
(3) Get the best suite of
tools (your Website must be built on sound foundations, with
good content), With the state-of-art tools in hand, you're
half way to financial success. You cannot fail.
(4) Load your Website with
the material that the Search Engines love and you can rest
assured of a high ranking position in their listings and
thousands of targeted visitors ready to buy your product.
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