65 Reasons to Write a Press Release

If you've done any reading on the subject, you probably realize that sending out press releases is one of the most effective, cost-free strategies available for marketing your business. All too often, however, we just can't think of why to send a release. We are under the mistaken impression that we simply have no news worthy of sharing.

Here's a list of 65 reasons to send out a press release that will help dispel that notion and help you get started today in utilizing this outstanding promotional strategy for your business:

• A contest you're sponsoring

• A contest you've won

• A grant you are giving

• A grant you have received

• A scholarship you're contributing to

• A scholarship you're sponsoring

• An award or commendation you've received

• An award or commendation your company has received

• Appearance at national events

• Articles written about you

• Articles you've written

• Awards you are handing out

• Business anniversary

• Business expansion

• Business Open House

• Change in business hours

• Classes you are teaching

• Classes your company is sponsoring

• Clients, or customers you have acquired

• Company events or programs

• Company name change

• Company sponsored trip for your employees

• Company tours you make available

• Contributions you are making to a local charity

• Corporate accomplishments

• Corporate sponsorships (sports teams, etc.)

• Ezine or newsletter you publish

• Facilities expansion

• Free classes you offer

• Free demonstrations you're putting on

• Free information available at your website

• Free samples you're offering

• Fundraiser you're sponsoring

• Guest you've invited to speak to your employees

• Holiday promotions

• Holiday tie-ins

• Joint venture with another company

• Key employees' retirement

• New employees you've hired

• New products or services you're offering

• New website or online service you're offering

• Participate in local events

• Patents you have applied for or been awarded

• Personal accomplishments

• Polls and surveys you've taken

• Publications you have to offer online or in print

• Report on a fundraiser you finished

• Research you have conducted and the results

• Sales promotions

• Speaking engagements you have planned

• Special events you are participating in

• Special events you are promoting

• Special meetings you're hosting

• The latest book that mentions you

• Trade shows you are participating in

• Trademarks you have applied for or been awarded

• Training seminars you are attending

• TV show appearances

• Visits by local celebrities

• Website anniversary

• Workshops you are presenting

• Your appointment to a board or committee

• Your company's incorporation

• Your latest book

• Your retirement

While there are many other reasons to write a release, these ideas should help you jumpstart your creativity.

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