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If you are
launching a new product then your press release should
have
the following
components.
Introduction and Summary
Your press
release should quickly introduce your company and
state the reason for the
press release. It also should quickly sum up the story that the rest of the
press release
describes. Think of an upside down pyramid with the most important news at
the top and
then
the explanations of the details below.
An example
introduction and summary;
Staffordshire UK.
smARTebusiness, the UK based digital
marketing agency, announced
the release of their innovative
'Find
Your Nearest'
software. Customer's
can now find
where their nearest outlet is for a particular product by simply sending
their
postcode via
text message.
Include a
quote
Always try
to include a quote from someone high up in your company or a customer.
Quotes make your news piece seems more professional and new.
Announcing the new service, Mark Hammersley, Director of Operations for
smARTebusiness said
"The
'Find
Your
Nearest'
software is a great tool for companies
that have a large amount of outlets. It can be included in a TV or magazine
advert so
excited customers can quickly go out and buy the product.."
Explain
why this is news
Explain why
this is a piece of news and why this is interesting.
Why
should people take
note? What problem does your
service/product solve and why has it not been solved
before? What has happened that you think people will want to know about.
The 'Find
Your
Nearest'
software is the latest in a line of innovative mobile marketing
products developed by the best in class PHP
development team.
Ian Hammersley, Managing Director of smARTebusiness said
"This
software
is going
to be a great tool for those companies that need to let customers know where
they are
stocking their products. The ingenious aspect about this product is that the
text message
is taken every where the customer goes reminding them about the
great advert they saw
about your product."
Tell
People about Your Company
At the end
of your press release if you have not already done so include information
about your company. Describe the company culture and a brief paragraph on
what the
company is
trying to achieve.
SmARTebusiness are part of the smARTstudios
UK group of companies and specialize in
promoting companies digitally through email, SMS, fax and online search.
SmARTebusiness clients cover a range of industries including fast moving
consumer
goods, telecommunications, IT hardware, glazing and many more.
SmARTmail information can be found at
www.smartebusiness.co.uk
I hope you have found this information useful and I look forward to seeing
your next
press release on
http://www.freepressreleases.co.uk
Mark Hammersley
www.freepressreleases.co.uk
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