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Without valuable, relevant content you will loose your
audience.
Before sitting down to develop your presentation content,
sit back and picture yourself as the listener. What do you want
to hear, to see, to walk away with? Here are some basic tips
for improving your content, to make sure your audience gets what
they need:
Start simple: It's very easy to assume everyone knows about the topic and
rush right into the meat of your sale. However, most of the
time, your audience will need to be introduced to the topic with
a brief overview of the background.
Make an outline:
Creating a template to work from will help you stay
focused. It will also help you to keep a steady flow through
your presentation.
Pare down as much as possible:
Take the outline you just wrote and remove the extra data that
isn't relevant to your end goal. Overloading your audience will
only confuse them. In addition, your audience will always thank
you for ending a few minutes early, instead of late.
Know all you can about your audience:
Being able to relate the content to your audience will help them
stay engaged. Using stories and examples they can relate to will
create a bond and a reason for them to stay tuned.
Substantiate: Using information from a third party, graphs created from
outside studies or references will help give you credibility
with your audience. This credibility not only helps make it
easier to tell your story, you also give your audience an
unbiased reason to believe in the detail of the presentation.
Keep these tips in mind for your next presentation, and keep
your audience in touch.
During the following weeks I'll be digging into tips on
improving your graphics and technique. Stay tuned to learn more
about improving your presentation to improve your business.
And, if you'd like some more ideas before the next issue, please
visit my blog
http://presentationperfect.wordpress.com/
Author: Lindsay Lake, Presentation Perfect,
lindsay.lake[at]gmail.com |
