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Why Outsourcing Can Take Your Business to the Next Level
As someone who runs their own small business, I know how
precious time is and how many hours can be wasted struggling
with tasks that you do not have the skills or time to do
properly. Whether it is handling your admin, doing the accounts
or writing marketing materials; very often you are doing tasks
that you did not go into business to do but they have got to be
done! However, spending too much time on these activities can
have a negative impact on your fee earning work. If you are
focusing too much of your energy on these tasks then you are
unable to take on more client work and therefore increase your
income.
So how can you grow your business when your time is limited by
all the other tasks that you have got to do?
Well, the answer is outsourcing.
When you first start out in business, you very often do all the
tasks yourself because you have the time available and are very
often working on a tight budget. But as the business grows and
client work increases, there is less availability and this is
when you need to start thinking about outsourcing those tasks
that you either do not have the skills or time to do.
However, the idea of outsourcing can require a major shift in
mindset for some business owners. The two major barriers are
cost and control. Like many small business owners, you may be
very protective of your business because you have built it up
from scratch and this means that you can struggle with the
concept of handing over control of part of your workload to a
third party. However, if you want your business to expand then
you have to accept that your time is limited and you can no
longer do all the work.
The other barrier is cost. If you have previously done
everything yourself then you may see paying an external
contractor to do the same work as an additional cost which you
cannot afford. However, you need to remember that when you do
these tasks yourself, you are doing them at your hourly
rate. And it is fair to say that for the majority of tasks that
could easily be outsourced, you will pay a significantly lower
rate for someone else to do it!
Therefore, outsourcing is a great solution for those small
businesses that want to expand and work more effectively, but do
not have the budget or facilities to take on permanent staff. By
building a great team to support them, business owners will have
more time and energy to focus on the work that they enjoy doing
and which brings in the money.
So whether it's a virtual assistant to handle your admin, a book
keeper to organise the accounts or a consultant to oversee your
marketing, outsourcing these kinds of activities is essential if
you want to take your business to the next level.
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Valerie Eaton is the owner of Smart VA Ltd, providers of
virtual assistant support to small businesses and
self-employed professionals. They specialise in providing a
wide range of general administration support, as well as
email marketing, website updates, document and presentation
design and event administration. Find more information on
http://www.smartva.co.uk
and grab one of the free guides which give tips on a wide
range of topics from how to set up an email marketing
campaign to designing and delivering professional PowerPoint
presentations.
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