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Online Press Releases, A Great Way to Promote Your Web Site and Business Would you like to increase interest in your products/services and drive traffic to your Web site? If so, consider distributing an optimized press release online-where millions of people go to find products, services and information. Distributing a press release online allows you to bypass traditional PR tactics and place your news directly in front of your target audience-the media, customers and prospects. This lets you control the information being presented about your company. And if you properly optimize the content of your release with relevant keywords, you can make it easier for search engines to find your news-and Web site. An optimized press release linking back to your Web site is a smart, cost-effective way to, enhance the visibility of your news, improve your search engine rankings, drive traffic to your Web site, and increase leads, sales and profits PRWeb, a Powerful Distribution Option There are a wide variety of resources available for distributing press releases online. One of the most popular options is PRWeb, which is a leading distributor of press releases and online news. Used by more than 40,000 organizations, PRWeb distributes releases through search engines, RSS feeds and directly to tens of thousands of journalists and editors through e-mail. It also maintains partnerships with prominent news outlets such as Google News, Yahoo News and the Associated Press. PRWeb's releases are available to an online audience of more than 70 million unique visitors in the United States alone. PRWeb offers several do-it-yourself packages that allow you to upload and distribute a press release in as little as one day. Or for a more hands-off approach, you can get assistance with PRWeb Direct. Regardless which option you choose, PRWeb distribution provides a powerful and effective way to get your news in front of millions of people worldwide. PRWeb's $200 SEO Visibility Distribution is its most popular package. It places your release on the front page of PRWeb, which receives 4.5 million page views a month. Your release will be archived at PRWeb, where it can be found online indefinitely. SEO Visibility also makes your release available to Google, Yahoo and MSN News, as well as other high-traffic Web sites and blogs. It also lets you: - Include anchor text for search engine optimization. - Attach images and multimedia files to highlight your product or company. - Select up to 10 industry and five regional categories to target your release. - Distribute your release the next day. - View statistics that show you exactly how many times your release has been displayed and read. Other Distribution Resources Although PRWeb is an ideal paid distribution service, there are also free alternatives you can use to get the word out about your business. A prime example is i-Newswire. This widely-used distribution center allows you to submit releases free of charge or for just $25. Of course, it doesn't offer as many features as PRWeb. However, i-Newswire normally publishes press releases the same day they're submitted. Its releases can be seen on hundreds of news Web sites such as PressRadar.com. They are also hosted on i-Newswire, where they can be indexed by major search engines for additional exposure. You can also find other free press release distribution services at PR.com, Free-Press-Release.com. PR.com is actually a complete business promotion tool. You can use it to distribute press releases, as well as post a company profile, products/services and even job opportunities. PR.com's free press release distribution services targets popular sites such as Google, Yahoo and MSN News, as well AskJeeves News, Excite News and Topix.net. FreePressRelease.com, which also offers low-cost services, is a lesser-known resource. But the site provides same-day distribution to Google News and popular search engines. You can submit free press releases without joining the site, but registering for an account offers more benefits. Whether you use a paid or free distribution service, press releases are an excellent form of online promotion. So start distributing optimized releases to promote your company, products or services.
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12 Tips to Getting Instant Free PR
10 Steps To Promote Your Small Business
Writing a Press Release: A Template for a New Product Press Release |
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