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Marketing Strategies: 7 Tips to Creating Success From the
"Inside Out" Why do most business owners fail to achieve their dreams and reach their financial goals? Is it a lack of motivation, a lack of drive or a lack of business know how? In my 12 years of coaching business owners to double and triple their incomes, I have found that none of the above is the reason they fail. Instead, it is the presence of self-limiting beliefs, many of which are hidden, that stop business owners in their tracks.
When I am able to help them create a 'success mindset', then they are able to create success from the inside out. This article shows how to do that.
Tip 1. Build a strong foundation
Many business owners and entrepreneurs have unknowingly been
conditioned with anti-success beliefs that stop them from believing in
themselves. This is analogous to trying to build a house without a
strong foundation. Our mindset is our foundation and unless it is
filled with empowered beliefs, we are blocked from reaching our goals. At every moment, we have choice, whether we are aware of it or not, of what we believe about ourselves. If we have been conditioned to believe of ourselves as 'less than', we subconsciously act from self-limiting beliefs.
Here are some typical examples of actual self-limiting beliefs I have heard over the years:
These beliefs stop us from succeeding. In order to uncover your own self-limiting beliefs ... notice what you have created in your life. Are you making the income you want? Are you as energetic as you want to be? Are you living your full potential? Unless you answered "yes" to these questions, you are suffering from subconscious self-limiting beliefs that aren't your fault, such as:
Do any of these sound familiar? We reprogram these beliefs by
Tip 3: Reverse your self-sabotaging strategies
For example, one of my recent clients realized that, even though she had a good business plan, she never fully implemented it because she had a self-limiting belief that told her "You're not capable of succeeding." Since our beliefs create our reality, she was creating a lack of success in her life until she learned to stop sabotaging herself.
From the coaching, she learned to uncover the beliefs that were self-limiting, to release them and then install Empowering Beliefs, like:
Tip 4: Use your mind and emotions to create your empire
Cultivating an attitude that focuses on positive outcomes,
rather than self-defeating beliefs, is the core to succeeding in life
and business. If you are facing a business slowdown, you may instinctively focus on your lack of clients, income or time. All too often, this only brings more of the same.
Instead, ask yourself, what do I want? By focusing on
positive outcomes, you are far more likely draw positive outcomes to
you. Internal fears can be effectively negated. To create success from the inside out, use the STOP Technique. Notice whenever your mind goes into a fear thought, take a deep breath and replace your fear with an empowering thought such as "I have all I need to succeed"
What positive new thoughts do you need to hear? Keep a
journal and note how many times a day you use the STOP technique.
You'll know the technique is working because your mind will
automatically begin to focus on the positive. In my coaching of business owners and entrepreneurs, I see how often people are unaware of the value they bring to the table. For example I was coaching a real estate agent who didn't understand why someone would use her services instead of another real estate agent.
I said she should think back to how past clients have complimented her. I asked her to identify what they liked about her service. Next I asked how she treats her clients that inspire them to speak well of her.
Before long, she was telling me how detailed she is, how she follows through, how she educates her clients and how much she loves to be of service. The light bulb went off when I suggested to her that she provides a lot of value and it's clear to see why someone would choose to work with her.
Here are a couple of tips on finding your value:
Tip 7:
View Marketing as
"Giving,"
not
"Taking"
You will experience a big shift when you see your business
offerings as a gift. Spreading the word about yourself is not
"selfish"
or
"taking." Instead, marketing is a gift because it delivers value to
your prospective clients and customers.
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