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1. Myth:
Life Coaching is therapy in disguise and people can turn to it
to avoid the stigma associated with psychotherapy and counselling.
Reality:
Coaching is not therapy. Therapy often addresses dysfunction,
whereas coaching enables a functional person to move forward and
achieve greater success. However, there are similarities between
coaching and therapy. Firstly, both disciplines help us to
recognise the limiting nature of some of our internal beliefs
and feelings. Secondly, both enable us to understand that by
altering our self-limiting beliefs we can achieve more positive
behavioural outcomes.
Here, it is
the responsibility of a coach to identify the extent to which an
individual’s self-limiting belief is problematic. For example,
if a client’s belief is rigidly held and destructive then the
coach should refer the client to seek therapy. Alternatively, if
a coach has the necessary skills and qualifications in
psychotherapy or counselling then the coach could address the
client’s problem.
2. Myth:
A
Life Coach is an expert who possesses the ‘right kind’ of
knowledge to fix people’s problems.
Reality:
Life Coaching promulgates a mutual alliance, in which the client
holds the power to set the agenda and the coach acts as a
catalyst to enable an individual to find his or her own
solutions to problems. In this way, a client takes
responsibility and ‘ownership’ of actions that lead to the
results the client wants.
3. Myth:
Coaching is essentially like mentoring, in which clients are
provided with advice.
Reality:
Coaching does not primarily involve giving advice. Rather, it
raises people’s awareness of their own capabilities and is based
on the assumption that people are naturally creative,
resourceful and capable of achieving better results.
However, I
advocate that as a last resort, suggestions for moving forward
can be made with the permission of the client if they facilitate
progress. Furthermore, in some instances a coach may provide
consultative advice. For example, a coach who has a background
in business may give business advice to executives alongside a
coaching programme.
4. Myth:
Life Coaching provides a cosy opportunity to chat about problems
and issues.
Reality:
Coaching involves a focused discussion, in which goals are
developed, clarified and prioritised so that clients can take
the necessary steps to increase their performance and achieve
their objectives.
5. Myth:
Life coaching doesn’t really produce results.
Reality:
Life Coaching is about getting results. The process of coaching
involves goal setting and as a consequence clients become
accountable to the coach and to themselves in planning and
implementing courses of action that lead to the achievement of
their desired outcomes.
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6. Myth:
The coaching profession is unregulated so there is no way to
assess the competencies of a coach.
Reality:
Despite the fact that the coaching profession is currently
unregulated there are a number of questions that can be explored
to assess the competencies of a coach. For example:
·
What are the
coach’s qualifications and what kind of experience and
professional background does the coach have?
·
Would the
coach be able to identify a clinical issue and refer a client to
a therapist where necessary?
·
What form of
redress do I have if I’m unsatisfied with the coach?
·
Does the
coach subscribe to a professional code of conduct?
·
Does the
coach adopt a goal-setting approach to coaching?
7. Myth:
People have a set of personality traits that are relatively
unchangeable and so coaching must be limited in terms of helping
people to change their behaviour.
Reality:
The extent to which you can change someone’s personality is
questionable. However, coaching can enable people to adopt
different ways of thinking that empowers them to make positive
behavioural changes.
8. Myth:
Coaching takes up too much time to be worthwhile.
Reality:
An effective coaching programme can be conducted over the
telephone or in person and can involve an average amount of six
sessions, each lasting 45 minutes. This type of programme can be
tailored to ‘fit in’ with a person’s busy lifestyle.
9. Myth:
There doesn’t seem to be a clear definition of what coaching is.
Reality:
There are in existence multitudes of explanations about what
life coaching is. However, I subscribe to the following
definition that has been produced by the International Coaching
Federation:
‘Coaching is
an ongoing partnership that helps clients produce fulfilling
results in their personal and professional lives. Through the
process of coaching, clients deepen their learning, improve
their performance and enhance their quality of life.’
10. Myth:
Successful people don’t need coaching.
Reality:
Testimonials show that successful people increase their success
through coaching.
These
insights come from Nicky Michelmore (www.coachingachievement.co.uk)
who is a Personal and Professional Life Coach.
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