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10
Tips to Getting Referrals
Getting
referrals is not as hard as you think. It is actually very easy
and can increase your business by 80%.
1. Make
Your Customers Happy: Unhappy customers will not refer you.
Deliver a superb product or service on time. Don't make promises
you can't keep, in fact promise very little so that you can
over-deliver. Incorporate a Quality Assurance Program into your
business to track and improve customer satisfaction.
2. Keep
Your Customers Informed: If your customers are updated
periodically about your company, products and specials, they
will be more likely to buy from you again when they are ready
and refer you to others.
3. Make It
Profitable For Them To Refer You: Why should they refer you?
Because they can get a new car! No really, maybe not a new car,
but perhaps a commission or a coffee mug. Make it worth their
while to refer you.
4. Be
Giving: If you are not right for a customer but you know another
company that is, send that customer their way and let them know
you did. This will be remembered by the customer who will tell
others how unselfish and wonderful you are. And the other
company may do the same for you.
5. Turn
Your Customers into Business Partners: If you are able to add an
affiliate program to your company, convert your customers into
affiliates.
6. Get
Your Customers Involved In Your Company: Invite your top
customers to join a Customer Advisory Board at your company.
This will give you insight into the minds of your customers and
your participating customers will rave about you because they
will feel like they are part of your company.
7. Get
Your Employees Involved: Offer bonuses and contests for
employees that bring you more business through referrals.
8. Ask
Your Vendors and Suppliers for Referrals: They will know others
in your industry who may be of need of your services.
9.
Socialize in Real Life As Well As Virtually: Take your customers
to lunch, go to networking events, and throw a Christmas party.
But don't forget to ask for referrals while you are having fun.
10. Ask
For The Referral: Before you make the sale, during the sale and
after the sale you should be asking for a referral. While making
the contract ask if they know anyone else who can use your
services. After the deliver of the service or product ask for a
testimonial. You won't get it if you don't ask.
See,
getting referrals is easy. You just have to do what you should
already be doing plus ask. But remember; be prepared to handle
all the new business or you may end up with unhappy new
customers.
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Article
Source:
http://EzineArticles.com/?expert=Emily_Bonilla
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