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Every Tom Dick
and Harry Has a Domain Name
What's
in a domain name?
Your
business. What your business is about. How people will see your business.
Whether or not people will opt to do business with you. All that, in your
domain name.
Domain
names are important because it is what people will initially look up even
before they enter your website. One glance is all it takes for visitors to
either enter your site or ignore it totally.
Why not
create your own creative and catchy domain name instead of buying that first
available name you saw online? Sounds difficult? Not really. Below are some
pointers to guide you in getting the name that will define you and your
business for years to come.
Keywords.
What is
your business about? What are the keywords your business should fall into?
These
are the questions to ask. Do some research online and list down what
keywords best describe your business. The name of your site should be
related to what your domain will be. You will make it easier for your
readers to know what you are offering.
Assume
that visitors are always in a hurry. So the best thing to do is give it to
them upfront using your domain name.
Length.
All the
short names are already taken. But that doesn't mean there is nothing unique
left for you.
Longer
domain names are fine. Not very long though. What matters is that it makes
sense and is catchy at the same time. Put yourself in the position of your
readers. Would you be enticed to go into the website when you see that
domain name?
Eye-catcher. One-of-a-kind. Appealing. Your domain name should have all
these, no matter how short or long it is.
Extension.
".co.uk"?
".com"?
The
golden rule in domain extension is that you use the local or country
extension of your target audience. If your business is international, then
".com" is the best option. People type in this extension automatically.
Check
first if you are allowed to use a certain extension. You would not want to
lose your traffic potential just because you did not use the proper domain
extension.
Hyphen.
Hyphen
in domain names is not only easy on the eyes; it also makes the words easier
to read. Those are some of the reason why there are hyphenated domain names.
Some
people forget to use hyphen when they typed. Be sure to emphasize its use on
your domain so people will remember the next time they want to visit your
website.
Use all
your imaginative juices to come up with the domain name for your business.
The pointers are already laid out for you. What now? Go create...
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Michael Cheney is a British Internet Marketer who lives in Aberden,
United Kingdom. He has been providing coaching products to other
internet marketers and has appeared on the CNBC business channel and BBC
radio doing interviews for several business talk shows. |
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