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Is Customer
Service A Lost Art?
Is customer service
a lost art? Before you answer that question, take a moment and
think about the last few times you have gone shopping or out to
dinner. Okay, now that you have really thought about it, is your
answer any different? Why is it that when we actually DO receive
excellent customer service it makes such an impression on us
that we usually choose to go back? Why - because the occurrences
are so few and far between!!!
As a home business owner, it is imperative to my business that
customer service is ALWAYS a top priority. Remember the saying:
“If you don’t take care of your customer, somebody else will”.
I’m sure you have read or heard it somewhere before.....and how
true it is.
Here are a few ways to improve customer service at your
business:
1) Smile
Sounds too simple, right? As a customer, would you prefer to be
serviced by a smiling face, or a scowl that would befit a guard
dog?
2) Listen
Always be slow to speak and quick to listen. Let customers
express themselves without you trying to do it for them. Nobody
likes being interrupted.
3) Don’t Be Too Pushy
I
know - the bottom line is sales, right? There is a fine line
between suggesting products/services and pushing them down a
customer’s throat. If you are too pushy, your customer will
probably walk away and take their business elsewhere.
4) Phone Etiquette
Whether you are answering or initiating a call, always remember
who the customer is. Be polite. Try “Yes” or “No” instead of
“yeah” and “nope”. If you don’t have an answer for your customer
- offer to do some research to find what they are enquiring
about.
5) Thank You
Always thank your customers. Even if you could not help them or
they decided not to purchase from you. Leave them with a
positive impression of your business before they leave.
6) Training
Train your employees. Don’t let an untrained employee ruin your
track record of excellent customer service. Train your employees
on-the-job for as long as necessary to teach them good customer
service.
“And as ye would
that men should do to you, do ye also to them likewise” Luke
6:31
In conclusion: Customer service may be THE most important aspect
of your business plan. I know of many people who are willing to
pay a little more for a product or service in order receive
excellent customer care. Price, advertising, and location are
all vital to a business - but whatever you do don’t overlook the
all-important “Good Customer Service”.
Craig Binkley is a husband, father and home
business owner assisting in the restoration of the “traditional”
family through home business ownership.
http://www.bornagainbargains.com
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