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Take Amazing Care of One Single Customer and Marvel at the
Breathtaking Profits That Flow Because of it!
Advertise Advertise Advertise!
Have you ever come across a business owner who thinks that the
best way out of a business hole, is to spend spend spend?
I sure do.
In some ways, that’s a proactive way out, but, do you know what?
That’s a dangerous set of business principles to work from.
Why?
That’s because the ‘traditional’ way to deal with things,
things that seem terminal, is to start cutting jobs, block
all communication lines to creditors, and spend even more to
quick-fix the impending doom.
And… they rarely work.
Isn’t it interesting, this ‘follow the mediocrity’
method?
Why a group of people, grown up adults, would leap into the same
scatty business and marketing habits as those who’ve failed
right before their very eyes… is one of those unexplained
mysteries of the world.
It’s like, there’s a black hole right here in the middle of the
road and for no reason, there’s a lot of people jumping in it,
so, why not we? Crazy.
But that’s not all. You see I think there’s an unfulfilled void
in many a business persons heart. It’s the one that’s been
screaming to them all along. The one that tells them to reach
and achieve… ‘MASSIVE SUCCESS!’
You know what I’m talking about. It’s when one gets that
inner niggling that beckons you, pleads with you that
there’s huge success waiting just around the corner.
Maybe it’s telling you that one heavy hitting sales letter
will do the trick. Or that one newspaper ad will cause so much
business that dreams of retiring just from that one single
marketing piece, fills your very soul.
Yes. There are many who are desperately seeking success by any,
and all means necessary.
Never mind that the Titanic’s sinking, we’re going out in a
blaze of panic infested glory!
But, there’s a simple, much overlooked and much underused
‘ASSET’ that’s idling away in most people’s businesses.
And that is…
The Simple Power of Wooing a Single Customer
Who Can Help You Raise the Titanic!
I learned something magical from business philosopher Jim Rohn.
What he said was that - one satisfied customer, well taken
care of, will take great care of you! They’ll open doors
for you that you couldn’t imagine, that you couldn’t even reach.
You wouldn’t even know where to look for them.
I’ve got to tell you, when I first read that, I glossed over
it like it didn’t mean a thing. I mean, I got captivated by the
enormity of the wisdom of JR, but, didn’t immediately heed the
powerful message contained within it.
But see, time is great equaliser. I went back into it and found
its magic.
Let’s take what he said and dissect a little, shall we?
One satisfied customer, well taken care of - Now,
doesn’t that presuppose that that we would’ve already done
something that made the customer, satisfied?
What could it be?
It could be that there was something inherently good in the
quality of the product or service that the client received.
Maybe it was the unique way we interacted with the customer from
start to finish. Or even the charming note of thanks the client
received when they first dealt with us. What about the way they
were promptly treated when they had a concern about the product
or service.
Whatever it was, the customer was satisfied.
And… because of knowing that, doesn’t it make glaring sense
that we try our utmost to fall head over heels in love with that
client relationship?
Of course it does, especially when we fully and totally live the
marketing principle of TOTAL CUSTOMER VALUE.
The True Power of TCV
Now, I’ll tell you what; as soon as the many, well meaning, good
intentioned business owners hear that concept, they keel over,
feign sanity, instantly turn themselves into blubbering wrecks.
And all because of… three little words.
See, those simple words have the sheer power to TRANSFORM
the fortunes of those businesses that doggedly live
that business principle, into stunning successes.
Let’s see exactly how.
Say John works in his business fixing people’s poor self
image. He charges £100 for the initial consultation, but, that
amount is refunded when you upgrade to a 12-week coaching
program.
The coaching program costs some £700. And, on top of that,
there’s a yearly coaching newsletter that people are
automatically subscribed to. There’s a backend seminar that
shows people how to get into a coaching business of their own,
for a cool, 4K.
Okay, from that initial consultation, people are seamlessly
moved over to a course worth £700, and then, get bumped to a
logical and woefully under priced, 4K training seminar.
If we were to do a little regression analysis, on average, a
prospect is worth approximately 5K to the owner, over an 18
month period.
Now here’s where people miss the whole BIG BOAT. You can, cash
flow permitting, spend up to 5k to get a client, and you
would’ve… broken even!
But…
Let’s not forget the referral customer value that a
single customer possesses! What that means is a satisfied
customer, has the beautiful licence to go forth and tell
their entire world about the mesmerising, result based
service they experienced.
That in turn means that they’re going to bring in to our
welcoming arms, a number of qualified prospects who have already
been pre-sold, pre qualified and ready and eager to do business
with us!
Magical, isn’t it?
Tough here now here’s the beauty of it all: we can set up a
systemised referral based programme that skilfully utilises
the promotional power of our satisfied client. Now that can be
worth a mint.
Especially when you realise that that particular
proven process can now be rented and licensed to
other non competing professionals. Wouldn’t you like a
continual stream of juicy monthly income placed into the
comfortable couch of your piggy bank?
So, can you now see the immense profit power of how one
single customer well taken care of, can truly take… GREAT
CARE OF YOU?
Go ahead; fall head over heels with your satisfied customers.
You won’t believe how much they’ll reward you!
RC Hireker
RC
Hireker - Marketing Consultant & Direct Response Copywriter
FREE Report –
“How to Encourage Your Customers to Make You… RICH!”
For your copy, please send your details by either:
Fax:
44 (0) 208 764 1085, or Email:
hireker@btopenworld.com
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