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Leadership in Tough Times - 5 Cost Reduction Mistakes
If you
are in a senior role right now, you are probably having to make some
tough decisions For many businesses the biggest challenge right now is
having sufficient cash to meet obligations as they fall due. In these
situations some form of cost reduction or cost containment is almost
inevitable. Yet there are some common mistakes that leaders should seek
to avoid.
Mistake 1: Going for the long list
When I
worked in finance departments as soon as cost savings or cost reductions
were mentioned, the immediate response was to create a long list of
options. While this might seem obvious, what happened in my experience
was that the long list (or the results of the brainstorm) never
translated into an effective short list. Additionally, there was no
systematic or structured evaluation of the options.
Solution:
Start with your long list but make a commitment to going through in a
systematic and structured way in order to create a meaningful and useful
short list that you will act on.
Mistake 2: Relying too much on accountants
Given
that I am a professionally qualified accountant this might seem like an
odd statement to make. Without doubt accountants can play a vital role
in contributing ideas and pulling together the options. On the other
hand, no matter how good the accountant is they can never have the same
level of knowledge and insight as those who run or work in a specific
area of the business.
Solution:
Make cost reduction programmes an operationally led rather than
financially led process.
Mistake 3: Ignoring waste and inefficiency
No
matter what type of organisation you work in, there is likely to be some
element of waste or inefficiency. Yet they are often completely
overlooked or ignored when it comes to cost reduction and cost
containment. These areas of waste and inefficiency can often generate
cost reduction opportunities with minimal pain or impact.
Solution:
Identify big areas of waste and inefficiency in the organisation and do
something about them.
Mistake 4: Focusing on the short term only
Sometimes decisions have to be taken that make sense in the short term
but are counter productive in the longer term. Drastically reducing
training is often seen as a must do thing (and yes I have added to lists
in the past). Yet if training is tied to delivering some specific long
term growth objectives, it might be counter productive in the long term.
Solution:
Properly assess the impact on long term objectives when taking decisions
about cost reduction opportunities.
Mistake 5: Losing the best people
Decisions about reducing headcount are often based around length of
service. While it might be tempting to get rid of people who have been
with the organisation the shortest period of time, make sure your
reasons for doing so are sound and meet employment law requirements.
There is a risk that the decisions you take short term actually result
in you losing people who could make a real impact long term.
Solution:
Don't just take decisions based around the cost of severance payments.
Look at the contribution individuals are currently making and could make
in the future to the success of the organisation.
Bottom
Line - Key decisions around financial performance cannot be avoided but
make sure you don't make some of the common mistakes that many make when
it comes to cost reduction.
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And
I invite you to take advantage of some no cost leadership
development by signing up for a free audio e-course at
http://www.goalsandachievements.co.uk/
Duncan Brodie of Goals and Achievements (G&A) works with
individuals, teams and organisations to develop their management and
leadership capability.
With 25 years business experience in a range of sectors, he
understands first hand the real challenges of managing and leading
in the demanding business world.
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