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Business Plans: What is an Investor Ready Business Plan?
A Business Plan, as all good entrepreneurs starting out in life should know is the foundation, or rather a springboard, towards the establishment and growth of a new business. A business plan is an essential tool for companies raising capital – and your business plan needs to be Investor Ready.
What is an Investor Ready business plan?
An investor ready
business plan is a document that has been professionally prepared to meet
the needs of both Venture Capitalists and Angel investors.
In your Business Plan, you should be able to see your own
project through the investor's eye. Your plan must be able to answer the
concerns of an investor.
Management
Investors invest in management - not just ideas. It is very important that you express your knowledge, passion and dedication to your business as best as you can. The competence of your team along with their experience levels and their commitment levels are also factors that investors look into before making their investment decisions.
Customers It is important to communicate to the investors that you understand the needs and requirements of your customers and to articulate your marketing strategy within your business plan.
Product/Service Description A complete description of the product or the services offered by you should be outlined in detail. A description of the overall market for your product or service, along with the details of your customer base is essential. The investors need to know the reach and the kind of customers your product / service is catering to.
Marketing Plan One of the most important sections of your business plan is your marketing plan. This section will outline your sustainable competitive advantage to your investors. In a way assure them why you will succeed where others have failed. This section is where you include a definitive description of your customers, market size, demographics, characteristics, growth prospects, trends and sales potential per product / service category.
Here is where the pricing strategies
are outlined and how they can directly influence the growth potential of
each product /service. It is also important to include the future growth,
market share and trend influences. Barriers to Entry Along with giving the details of what your product / service is and who your customers are, you also have to inform your investors how you will you prevent your competitors from taking away your customers. The barriers to entry section outlines your business strategy to keep your competitors at bay and grow in the market. Investors need to feel comfortable about the soundness of your strategy before they invest in your venture.
Click here to contact us to learn more about writing an investor ready business plan: http://www.investorbusinessplan.com/writing-business-plan.html
For more in-depth information on Business Plans, you can visit our site at: http://www.investorbusinessplan.com Howard Schwartz is a Business Plan Consultant and a partner in investorbusinessplan.com. He is based at Stanford, Connecticut, and has helped many young entrepreneurs start out on their business careers by preparing a comprehensive business plan for them. He can be contacted on info@investorbusinessplan.com |
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More articles on writing a business plan
Business Plans: 5 Reasons Why You Should Write a Business Plan
Presenting Your Business Plan To Investors
Writing a Business Plan: 10 Things You Must Do
Writing Business Plans: The Top Priority for Entrepreneurs
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