Ten Top Tips for the Perfect Business Card

The Business card is an important marketing tool, it's your opportunity to advertise who you are, what you do and the way you do it. It can often be overlooked, however if your business card is appropriate, professional and effective it can greatly improve your chances of making valuable contacts and winning new business. Below are 10 top tips for creating the perfect business card:  

1.       Use quality card. A flimsy card that can easily be ripped or folded will project a cheap image. A popular choice is matt laminate on both sides with 400 GSM card. This will provide a thick quality feel with a quality look and texture.

2.       Make sure your business card is appropriate to your industry. For example, if you are a lawyer or accountant you should probably not have flowers or funny caricatures on your business card. Think about your target market and the image they will expect.

3.       Think of the business card as an advertisement. Yes, it's used to provide contact details but it's also your opportunity to grab the recipient's attention. Use it to convey what you do exactly and the way you do things as well as anything else that may be of interest. This will hopefully help them understand your business and make sure you're the person they call when they need your services.

4.       Font type and size is very important think about the most important details on the card and don't use lots of different types of fonts, be consistent. Another important point is the font type; this should be appropriate to your industry and fit in with the rest of your brand.

5.       The colours on your business card should be carefully chosen. You should take into consideration the image you are trying to project. For instance, are you trying to be seen as a cool, innovative and sophisticated brand? Or do you perhaps want project a reliable corporate image? Colour psychology is a complex subject and the colours you choose can have a dramatic effect on how others perceive your business.

6.       A great way to increase the chance of your business being remembered is to give your business card a dual purpose. If you can make your business card functionally useful, perhaps by making it a small appointment card or even a calendar this may persuade the recipient to use it.

7.       Brand continuity is crucial. Your business card must be consistent with the rest of your brand this includes for example your stationary, signage, website and so on. A consistent brand will project professionalism, but will also help your target audience identify with your brand.

8.       That said this doesn't mean you can't be different. Try to make sure your business card is memorable and makes a strong impression. This will give you a better chance of being remembered over your competitors when they need your services. For design ideas visit this site. Some nice business cards.

9.       Use a professional designer unless you have the required design skills. This will improve the end result and they can also give ideas and suggestions. However, sometimes all you want is an understated design and you may not need a designer. You can still project an image of professionalism and quality with the type of font, card and colours you use.

10.   Last but not least get other peoples opinions before you go to print. Ask people what they think and what the design says to them. This will prevent you from making any serious errors and ensure your design is projecting the correct image.

Business cards are a useful way of promoting yourself and a great opportunity to make a good impression. If you get it right it can improve your chances of being remembered and help you differentiate yourself from your competitors.

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