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Making Money With Blogs: Adsense Placement On Your Blog

 

 

One popular method of making your blog pay is to incorporate Google’s AdSense program. Many feel that AdSense diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable. Before deciding whether to build in Adsense into your blog there are several factors to consider.

 

The choice can largely come down to the commercial goals and the purpose of your blog. Many businesses who sell products decide to place Adsense adverts within their blog. This would appear to be a strange choice, opening up opportunities for rivals to promote their service or product to your potential customer base.

 

Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise.

 

Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your blog. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. This may be true, however the thought of an established brand like Coco-Cola having a Pepsi advert in their blog is not even a possibility.

 

Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.

 

Despite AdSense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. For example, a blog which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through AdSense. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.

 

This could also apply to other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved. The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense.

 

Many publishers also claim that AdSense makes their blog look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.

 

Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a blog which reads top ten resources on… This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.

 

Regardless of the disadvantages and the blogs for which the service may be inappropriate it is still a useful tool for blog visitors. Those who visit a blog, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.

 

The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.

 

For more information on blogs and how to start once check out our range of ebooks at: http://tinyurl.com/2c4euq

 

© Robert Warlow

 

Robert runs a number of websites focusing on ideas and tips for small businesses, and people running online businesses. Check out his websites for free newsletters, e-books and articles: http://www.smallbusinesssuccess.biz , http://www.smallbusinessloansecrets.com , http://www.marketingtipsandideas.com and http://www.internetmarketingtipsandideas.com

 

 

More articles on Blogs and Blogging

Blogs: 17 Blog Mistakes

Build Up Your Blogs and Watch Your Adsense Cash Grow

How Much Money Can I Earn With My Blog?

Blogging News Stories as They Happen Can Pay

Blogging for Profit Begins Here

SEO For Your Blog

Making Money With Blogs: Adsense Placement On Your Blog

 

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