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Making Money With Blogs: Adsense Placement On Your Blog
One popular method of making your blog pay is to incorporate
Google’s AdSense program. Many feel that AdSense diminishes
their brand, whilst others see it as a useful tool for visitors
which creates revenues and makes their content profitable.
Before deciding whether to build in Adsense into your blog there
are several factors to consider.
The choice can largely come down to the commercial goals and the
purpose of your blog. Many businesses who sell products decide
to place Adsense adverts within their blog. This would appear to
be a strange choice, opening up opportunities for rivals to
promote their service or product to your potential customer
base.
Many publishers claim that they are only doing this to allow
companies who provide ancillary services to advertise. These
claims have some merit, as those who for example sell pillows
could provide those who sell bedding with an opportunity to
advertise.
Although this would make sense, there are still those online
retailers who allow rivals to penetrate their audience. Many
claim that there are still benefits in allowing your direct
competitors to advertise within your blog. One of these is that
ultimately if visitors wish to see your competitors they would
be able to see them through a Google search regardless. This may
be true, however the thought of an established brand like
Coco-Cola having a Pepsi advert in their blog is not even a
possibility.
Another factor which is considered in this situation is that
publishers do not feel that Adsense is effective in making
conversions. They feel that visitors who would click on adverts
are not highly qualified customers, as they would quickly
navigate to the materials or products that interest them if they
were.
Despite AdSense being a questionable choice for online
retailers, it is surely a good supplementary service for other
varieties of online publishers. For example, a blog which
provides a free service like dictionary.com gets high levels of
traffic, and is able to make their service profitable through
AdSense. This has been the case for Bloggers who originally
provided content free of charge, being unable to reach the scale
that is necessary to contract with advertisers directly.
This could also apply to other previously free services,
including wider forms of information broadcast, and news for
example. In 2006 a man who later published a selection of Videos
claims to make $19,000 a month through adsense, claiming that he
was also contacted through Google to help him increase the CTR
(Click Through Rate) that he achieved. The thought of success
like this has been a major factor in stimulating online
publishers to opt for Adsense.
Many publishers also claim that AdSense makes their blog look
more professional. Those who are able to contract with
advertisers are generally seen to provide a service with large
appeal, and therefore those unfamiliar with the program may feel
that the Adsense advertiser is in this position.
Adsense however, is also aligned with those publishers who use
the service purely to provide links to adverts. Everyone has
done a Google search, clicked on an Adwords advert and came into
a blog which reads top ten resources on… This is a major
problem, as is generally something that surfers find
frustrating. If people see that it says adverts by Google, and
they then see adverts by Google on another site, they may align
that site with consumer unfriendly practices. This is therefore
an issue which Google has to address, to maintain Adsense as a
reputable service.
Regardless of the disadvantages and the blogs for which the
service may be inappropriate it is still a useful tool for blog
visitors. Those who visit a blog, and click on a link provide
revenues for the publisher, whilst those who provide free
services are able to generate revenue.
The only fear that Google has, is that rival PPC programs offer
better deals to publishers and they decide to go elsewhere,
therefore taking advertisers with them. However, ultimately it
is best for advertisers and publishers if they largely remain in
same PPC circuit.
For more information on blogs and how to start once check out
our range of ebooks at:
http://tinyurl.com/2c4euq
©
Robert Warlow
Robert runs a number of websites focusing on ideas and tips for
small businesses, and people running online businesses. Check
out his websites for free newsletters, e-books and articles:
http://www.smallbusinesssuccess.biz ,
http://www.smallbusinessloansecrets.com ,
http://www.marketingtipsandideas.com and
http://www.internetmarketingtipsandideas.com
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