
Paula Gardner has been in the
business of PR for many years and she has captured all her
knowledge and wisdom in a range of ecourses. I highly recommend
them.
Paula's PR and promotional
ecourses are designed to help you boost the profile of your
business via daily "bite-sized" learning segments that are
delivered by email. These are combined with her personalised
support and feedback on your business, your
situation and what you want to achieve.
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Do Your Own PR (30 Days)
This 30 day ecourse covers
everything you need to do your own PR campaign.
Each daily segment contains a practical task or advice which you
can put into effect to start promoting your business, now. At
the end of the 30 days you will have a blueprint of a campaign
that you can run again and again, plus the knowledge, skills and
confidence to put it into practice.
For more information on the Do Your Own PR ecourse
click here
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Build a Cult Newsletter (15 Days)
Having your own newsletter
is a great (and free) way to target new customers, and build up
bonds with past and potential clients. It builds trust and
credibility. I get between 60-70% of my business from my own
newsletter and it has become a regular and lucrative piece of
marketing that now slots quite easily into my business. And you
don't even have to be a fabulous writer. This course is designed
to get your newsletter up and running (with subscribers!) within
a month, and covers both the creative and the practical side of
writing newsletters.
For more information on the Build a Cult Newsletter ecourse
click here.
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Promote Your Business By Writing and Selling Articles (30 Days)
Writing feature articles
can be a great way to publicise you and your business, enhance
your image as an expert in the field, earn an extra income or
just enjoy getting published as a second career or creative
outlet.
This ecourse covers writing and selling articles from both a
creative and practical angle. By the end of the ecourse, if you
do the exercises set you will:
* Have identified your target publications.
* Know who you are going to contact.
* Have identified a number of possible articles for those
publications and written a synopsis for them.
* Have a long term strategy of where you want your writing
career to go and how you'd like to get there.
You may have sent those ideas out, and even started to receive
interest or commissions.
For further information on the Write and Sell Articles and
Promote Your Business Ecourse please
click here
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Write Copy That Makes People Buy (15 Days)
If you’ve ever laboured
over writing web site copy, your company brochure or a direct
sales letter or email, then this ecourse is for you. This 15 day
course is a great guide to learning the art of copywriting. It
shows you, step by step, how to put together sales copy that
attracts and holds the reader’s attention. You’ll learn
what makes your copy stand out from all the rest, and what can
help a potential client or customer to take action and buy.
For more information on the ecourse Write Copy that Makes
People Buy
click here.
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Double Your Clients Through
Networking (7 Days)
Networking is
a powerful and effective way to spread the word about your
business, bringing you not only new customers and clients, but
also press opportunities, practical support and possibilities
you wouldn't have dreamt of. This short sharp ecourse is a
perfect introduction to networking but will also help seasoned
networkers hone their skills and get the best results from their
networking.
For more information on this course
click here.
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Cold Calling Crash Course (5 Days)
The Cold Calling
Crash course is designed to get you over your fears and
anxieties and really learn how to use cold calling to enhance
your PR and marketing activities. It consists of a combination
of a short sharp ecourse plus a practical telpehone session with
me.
For more information on the Cold Calling Crash course
click here.
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