If this is you, then you may have resigned yourself to the notion that there is nothing you can do ... but you're wrong! 

The rules of the game may have changed but Loan Sharp will show how you can get back in control. Getting a bank to support you can be tough but Rob Warlow outlines the steps you can take to significantly improve your chances of obtaining the business finance you need.
 

In 'Loan Sharp', Rob Warlow of Business Loan Services shares his 25 years of banking experience and lays bare exactly what information banks need from you. Don't be denied finance simply because you don't know what information to prepare or how to present your case. 

If you are looking for bank finance then make Loan Sharp your essential guide.

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"When it comes to dealing with your banker, you can put your head in the sand and pretend they don't exist or you can try and understand what it is that the banker wants and is looking for. This book helps you give the banker what they want so you get what you want."

Robert Craven
Author of Bright Marketing and Kick-Start Your Business

"If you are a small business owner then this book is invaluable in helping you deal with the ever-changing world of the banks. This book would have made the whole process of borrowing money easier when I started my business and would have saved many a sleepless night! Highly recommended"

Lucy Cohen
Co-Founder and Commercial Director of Mazuma
Young Entrepreneur of the Year - Chamber of Commerce Awards 2009
PQ Magazine's Accountancy Personality of the Year 2009
Shell Livewire Young Entrepreneur of the Year 2007 (Wales)

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What's Inside

Here's a list of what you'll find behind the covers:

	Choosing the Right Bank for You and Your Business
	Before You Go too Far - Do You Really Need to Borrow?
	Oh No! He Wants a Business Plan
	The Interview - Yes, You're Going to Have to Talk to Him
	Reading and Understanding Your Financial Statements Balance Sheet Assessment
	What's Your Business Worth?
	Profit and Loss Assessment - Are You Making Any Money?
	Serviceability Assessment - Can You Pay the Bank Back?
	The Credit Assessment Framework CAMPARI, SWOT and LEPEST
	What You Have Been Waiting For - The Decision!
	Keeping a Beady Eye on You
	What to Do If It Starts to Go Wrong

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Here's What People Are Saying About 'Loan Sharp'

"Loan Sharp is an excellent book from Rob Warlow packed with practical tips on how you can get the business finance you need. What makes the book so special is that the author takes you into the world of the small business banker so you can see how and why they make the decisions they do.

"Loan Sharp has a detailed look at the banker's acronym CAMPARI which explains how your loan will be assessed. It's not the only method used but it does shine the spotlight on the issues relevant to the bank which you need to answer. Armed with this information, you know what you need to do to get your bank to say Yes to your loan or overdraft application.

"This book is highly recommended for any small business owner or want to be small business owner who needs to borrow money."

Paul Simister - www.plancs.co.uk
 

"This book tackles the tricky issue of getting finance in these difficult times. It is not so much that the cash is not available it is more the case that you need to prove that you deserve to be helped. This is where this book is so useful, it guides you through the expectations in a clear way in an easy to read style.

"I particularly like the "Oh no, he wants a business plan" which made me smile at the sheer panic this envokes in borrowers, but the book guides you through this very tricky topic and more. 

"If you are serious about raising the finance you need for a new business, this book will be of benefit."

Deborah Rees - www.leansynergies.co.uk
 

"Rob Warlow changed from banker to business adviser and has come up with a real winner. Other books will tell you about the finacial aspects and often in a dry tone. This book is different. Written in easy to read and understandable language, every page is packed with tips and tricks.

"So dip in but to really achieve the best outcome for your business if you need a bank loan then you need to make this bedtime reading. The book prepares you both mentally and physically talking about both balance sheets and body language so you are in the best position.

"Some bank managers will hate this book because it will take the mystery that many of us still perceive in a visit to the bank, others will realise it makes their job easier. Its like Marmite!

"I urge you to order today and plan expansion tomorrow. This will be a top investment that and bring you a high dividend." 

Mike Leahy - www.biztalkradio.co.uk

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