5 Minutes With Billy Gene
Episode 1 – Why Your Business Is Probably Going To Fail
Billy talks profit producing activities to help ensure your business brings in the big bucks!
Houston Home Staging Business
We like to highlight local businesses that are taking innovative approaches to marketing.
To be certain, there is nothing really “innovative” about YouTube marketing but home staging Houston is taking a new spin on it.
They have started using flying drones in their business videos, as well as time lapse footage that show an entire home stage and de-stage. These videos do very well on LinkedIn, Facebook, and of course, YouTube. One of the best reasons to create video is because this type of Houston home staging video content builds a huge amount of trust. Rhonda, the business owner, has told us that ever since she started posting these videos on her website sales calls have become a lot easier.
Previously, when people call our phone because they found us online, they ask a ton of questions and also ask for references and our previous experience. Now, after posting these videos, people call and ask for me by name, and there seems to be a huge trust factor built by the videos because the entire sales process is just much easier. -Rhonda C.
We want to congratulate Rhonda and say thanks for taking the time to contribute to the community. If you’d like to know more about this business, then here are a few places where you can find them online.
Online Law Firm Marketing Trends
Online Marketing for Lawyers – New Trends
Today we take a look at the marketing practices of Matt DeLuca – Houston DWI Lawyer.
The fastest growing trend in online marketing for lawyers is indeed video marketing on Youtube.com. Video marketing has allowed attorneys to make a much more intimate connection with their community and it is a strong form of relationship building. There are many DUI Lawyers who have truly embraced this form of marketing. Matt DeLuca is one DWI Attorney who has truly excelled at online marketing because he is not afraid to educate the public in hopes that this will eventually generate clients for his law firm. When a lawyer makes a video, he can make a unique impact in his community because most of the public sees attorneys as lofty and unapproachable.
However, YouTube removes this boundary. Once a lawyer stands in front of a camera, he is now just one of us. We can now see that attorney as just another member of the community. We would like to congratulate Matt DeLuca on his online marketing efforts and his ability to stay ahead of the curve in a competitive legal niche.
Online Marketing Bias for Small Business
About 2 years ago, many of your readers noticed (and began to question) the fact that our website had shifted away from the traditional small business success topics, and began to focus almost exclusively on marketing, with a strong emphasis on internet marketing.
This was a strategic decision that came from the guys (actually ladies) at Corporate. Many of our sister websites already focus on the “traditional” business topics and our content department noticed a gap in the online “entrepreneurial” / “Startup” / “marketing” content.
Through careful examination, we noticed that there just wasn’t a lot of great marketing content on the web, and almost zero effective digital marketing content that was actually useful (actionable).
What we found was a bunch of “be kind to the internet” / “make good content” BS that sounds great and gives real warm and fuzzy feelings, but does jack crap to actually put dollars on your bottom line.
We started studying the people who were successfully marketing their small business online, like this Houston criminal attorney, and…believe it or not, a ton of lawyers are actually at the forefront of small business marketing, whether that be video, social, blogging, paid traffic, or what have you.
It would seem that the only people who are really doing digital media marketing better than lawyers are the plastic surgeons, and real estate agents.
So, if you have a small business, and you want to learn to market it better, than this is the place for you.